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Marketing Strategy and Competitive Positioning (4th Edition)
Marketing Strategy and Competitive Positioning (4th Edition)

Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.

This book is about creating and sustaining superior performance in the
...
Contemporary Marketing
Contemporary Marketing

 

Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal...
An Introduction to Trading in the Financial Markets SET: An Introduction to Trading in the Financial Markets: Technology: Systems, Data, and Networks
An Introduction to Trading in the Financial Markets SET: An Introduction to Trading in the Financial Markets: Technology: Systems, Data, and Networks

This book is the third in a set of books that address the trading markets. We use the term “trading markets” because that is the most general term we can find for the portion of the financial markets sometimes imprecisely referred to as the securities markets. (We explained these distinctions in Book 1, An Introduction to Trading...

Emerging Technologies in Surgery
Emerging Technologies in Surgery
Tremendous acceleration and changes in our daily medical practice are occurring. Both as doctors and ordinary citizens, we are aware of living in a world more and more inuenced by information technology. In surgery, this revolution has brought about a dramatic acceleration of the introduction of new devices,...
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands
Six Rules for Brand Revitalization: Learn How Companies Like McDonald' Can Re-Energize Their Brands

Are you responsible for reinvigorating your brand to achieve enduring profitable growth? Or for keeping your still-strong brand from fading in relevance and value? This extraordinary book teaches the invaluable lessons of one of the most successful brand revitalization projects in business history: the reinvigoration of...

Clear Leadership: Sustaining Real Collaboration and Partnership at Work
Clear Leadership: Sustaining Real Collaboration and Partnership at Work
All over the world we are witnessing a revolution in organizing. Just as the industrial revolution created its new form of organization (bureaucracy), the information revolution is creating its own new form of organization. We are moving from command and control to collaboration, from organizing based on a few leaders telling...
Operations Excellence: Smart Solutions for Business Success (International Management Knowledge)
Operations Excellence: Smart Solutions for Business Success (International Management Knowledge)
Achieving operative excellence is an important endeavor for all companies – it is the golden path that leads to increased value over the long term.

By applying operative levers systematically and managing them correctly, companies are doing everything in their power to ensure that
...
Renal Cell Carcinoma: Molecular Biology, Immunology, and Clinical Management (Current Clinical Oncology)
Renal Cell Carcinoma: Molecular Biology, Immunology, and Clinical Management (Current Clinical Oncology)

Leading clinicians and researchers critically survey a decade of clinical, biological, and pathological knowledge, and show how it is best applied to the management of both localized and advanced renal cell carcinoma. Their discussions include the latest developments in molecular genetics and immune dysfunction, and fully treat the roles of...

The Growing Business Handbook: Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies
The Growing Business Handbook: Inspiration and Advice from Successful Entrepreneurs and Fast Growing UK Companies
In The Growing Business Handbook, British entrepreneurs and advisors share their experiences, offering comprehensive insight into the challenges of building a high-growth venture in today's European economy. With contributions from a series of specialists in finance, HR, marketing, innovation, and IT, as well as help on...
Cognitive Radio Communications and Networks: Principles and Practice
Cognitive Radio Communications and Networks: Principles and Practice

This book gives comprehensive and balanced coverage of the principles of cognitive radio communications, cognitive networks, and details of their implementation, including the latest developments in the standards and spectrum policy. Case studies, end-of-chapter questions, and descriptions of various platforms and test beds, together with...

Quiet: The Power of Introverts in a World That Can't Stop Talking
Quiet: The Power of Introverts in a World That Can't Stop Talking

At least one-third of the people we know are introverts. They are the ones who prefer listening to speaking, reading to partying; who innovate and create but dislike self-promotion; who favor working on their own over brainstorming in teams. Although they are often labeled "quiet," it is to introverts that we owe many of the great...

Atlas of Organ Transplantation
Atlas of Organ Transplantation

This book-DVD presents a picture and video atlas of organ transplantation that provides a unique and complete presentation of procedures performed by transplant surgeons today. The emphasis is on contemporary procedures, as the field has undergone significant surgical innovation in the last five to ten years. Detailed schematic diagrams and...

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