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 Marketing Strategy and Competitive Positioning (4th Edition)
Thoroughly updated with new examples and the latest research findings, this new edition also boasts updates case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
This book is about creating and sustaining superior performance in the ... |  |  Contemporary Marketing
Products often begin their lives as something extraordinary, and as they grow they continue to
evolve. The most successful products in the marketplace are those that know their strengths and have
branded and marketed those strengths to form a passionate emotional connection with loyal ... |  |  |
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 Emerging Technologies in Surgery
Tremendous acceleration and changes in our daily
medical practice are occurring. Both as doctors and
ordinary citizens, we are aware of living in a world
more and more inuenced by information technology.
In surgery, this revolution has brought about a dramatic
acceleration of the introduction of new devices,... |  |  |  |  Clear Leadership: Sustaining Real Collaboration and Partnership at Work
All over the world we are witnessing a revolution in organizing. Just as the
industrial revolution created its new form of organization (bureaucracy),
the information revolution is creating its own new form of organization.
We are moving from command and control to collaboration, from organizing
based on a few leaders telling... |
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