The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...

That is the essence of servant-leadership, the management philosophy originally outlined by organizational...

Whether you're a beginning programmer who wants to build your first app or a professional developer looking to leverage the marketing power of the iPhone SDK, this book will help. It walks you through the basics for building a variety of iOS...

This easy-to-use, compact guide skips the fluff and gets right to the essentials so that you can maximize all the latest features of the MacBook Pro. Packed with savvy insights and tips on key tools and shortcuts, this handy book...

The fifth edition of Computer Organization and Design-winner of a 2014 Textbook Excellence Award (Texty) from The Text and Academic Authors Association-moves forward into the post-PC era with new examples, exercises, and material highlighting the emergence of mobile computing and the cloud. This generational change is emphasized and...

Through...

In today's digital world, images and videos are everywhere, and with the advent of powerful and affordable computing devices, it has never been easier to create sophisticated imaging applications. Plentiful software tools and libraries manipulating images and videos are offered, but for anyone who wishes to develop his/her own...

This book began when I was assigned to help salvage an undergraduate computer organization course. The course had suffered years of neglect: it had been taught by a series of professors, mostly visitors, who had little or no interest or background in digital hardware, and the curriculum had deteriorated to a potpourri of topics that...

This is a book on the organization and architecture of theJava Virtual Machine(JVM), the software at the heart of the Java language and is found inside most computers,Web browsers, PDAs, and networked accessories. It also covers general principles of machine organization and architecture, with llustrations from other popular (and...

This lecture presents a thorough study of the microarchitecture...

This authoritative, Apple-Certified training course is designed both for professionals who support Apple computers as well as Macintosh enthusiasts who want to upgrade, service, or troubleshoot their favorite systems. Fully revised, this third edition includes Apple's new models with Intel processors, the MacBook Pro, Mac mini, and iMac....