The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...

Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...

When developing a web site, one of the most important things to consider is the navigation menu, to allow your users to find their way around it. It needs to usable, informative, and well implemented, but this can take time. This book will take all the hassle out of implementing web menus, in whatever style and technology you wish, by...

Sensor Technologies: Healthcare, Wellness and Environmental Applications explores the key aspects of sensor technologies, covering wired, wireless, and discrete sensors for the specific application domains of healthcare, wellness and environmental sensing.  It discusses the social, regulatory, and design...

For cloud users and providers alike, security is an everyday concern, yet there are very few books covering cloud security as a main subject. This book will help address this information gap from an Information Technology solution and usage-centric view of cloud infrastructure security. The book highlights the...

In this textbook Harvey Cragon provides a clear introduction to computer architecture and implementation. He interweaves two important themes throughout: the major concepts and design philosophies of computer architecture and organization, and analytic modeling of computer performance. The author begins by describing the classic von Neumann...

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High Performance Parallelism Pearls Volume 2 offers another set of examples that demonstrate how to leverage parallelism. Similar to Volume 1, the techniques included here explain how to use processors and coprocessors with the same programming – illustrating the most effective ways to combine Xeon Phi coprocessors with Xeon and...

Managing Projects in the Real World provides clear and actionable advice to project managers for recognizing, anticipating, and overcoming challenges associated with the human component of leading others. The mechanics of project management are rational and straightforward to learn. The art of project management is irrational and...

Written by Arduino expert Jeremy Blum, this unique book uses the popular Arduino microcontroller platform as an instrument to teach you about topics in electrical engineering, programming, and human-computer interaction. Whether you're a budding...