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Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki
Personality Not Included: Why Companies Lose Their Authenticity And How Great Brands Get it Back, Foreword by Guy Kawasaki

The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers. Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit...

Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
 

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...

Introduction to Financial Forecasting in Investment Analysis
Introduction to Financial Forecasting in Investment Analysis

Forecasting—the art and science of predicting future outcomes—has become a crucial skill in business and economic analysis. This volume introduces the reader to the tools, methods, and techniques of forecasting, specifically as they apply to financial and investing decisions. With an emphasis on "earnings per share"...

Constructing Usable Web Menus
Constructing Usable Web Menus

When developing a web site, one of the most important things to consider is the navigation menu, to allow your users to find their way around it. It needs to usable, informative, and well implemented, but this can take time. This book will take all the hassle out of implementing web menus, in whatever style and technology you wish, by...

Sensor Technologies: Healthcare, Wellness and Environmental Applications (Expert's Voice in Networked Technologies)
Sensor Technologies: Healthcare, Wellness and Environmental Applications (Expert's Voice in Networked Technologies)

Sensor Technologies: Healthcare, Wellness and Environmental Applications explores the key aspects of sensor technologies, covering wired, wireless, and discrete sensors for the specific application domains of healthcare, wellness and environmental sensing.  It discusses the social, regulatory, and design...

Building the Infrastructure for Cloud Security: A Solutions View (Expert's Voice in Internet Security)
Building the Infrastructure for Cloud Security: A Solutions View (Expert's Voice in Internet Security)

For cloud users and providers alike, security is an everyday concern, yet there are very few books covering cloud security as a main subject. This book will help address this information gap from an Information Technology solution and usage-centric view of cloud infrastructure security. The book highlights the...

Computer Architecture and Implementation
Computer Architecture and Implementation

In this textbook Harvey Cragon provides a clear introduction to computer architecture and implementation. He interweaves two important themes throughout: the major concepts and design philosophies of computer architecture and organization, and analytic modeling of computer performance. The author begins by describing the classic von Neumann...

Micromessaging: Why Great Leadership is Beyond Words
Micromessaging: Why Great Leadership is Beyond Words

Should you sweat the small stuff?

Absolutely, says Stephen Young-especially when it comes to those critical behaviors that can make or break performance. The reason is simple: no matter what you think you're saying, your words, gestures, and tone of voice can actually communicate something entirely different.

...

High Performance Parallelism Pearls Volume Two: Multicore and Many-core Programming Approaches
High Performance Parallelism Pearls Volume Two: Multicore and Many-core Programming Approaches

High Performance Parallelism Pearls Volume 2 offers another set of examples that demonstrate how to leverage parallelism. Similar to Volume 1, the techniques included here explain how to use processors and coprocessors with the same programming – illustrating the most effective ways to combine Xeon Phi coprocessors with Xeon and...

Essential Windows NT System Administration
Essential Windows NT System Administration

Windows NT systems are often said to "manage themselves." This book is for those times when things don't quite work out that way, when somebody who knows what's going on needs to intervene.Essential Windows NT System Administration helps you manage Windows NT systems as productively as possible, making the...

Managing Projects in the Real World: The Tips and Tricks No One Tells You About When You Start
Managing Projects in the Real World: The Tips and Tricks No One Tells You About When You Start

Managing Projects in the Real World provides clear and actionable advice to project managers for recognizing, anticipating, and overcoming challenges associated with the human component of leading others. The mechanics of project management are rational and straightforward to learn. The art of project management is irrational and...

Exploring Arduino: Tools and Techniques for Engineering Wizardry
Exploring Arduino: Tools and Techniques for Engineering Wizardry

Learn to easily build gadgets, gizmos, robots, and more using Arduino

Written by Arduino expert Jeremy Blum, this unique book uses the popular Arduino microcontroller platform as an instrument to teach you about topics in electrical engineering, programming, and human-computer interaction. Whether you're a budding...

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