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 Perspectives on Branding
Who's the real branding expert: the agency or the brand? Each has a different approach to what brand building's really all about and the methods needed to generate consumer loyalty. Each approaches brand building strategies from a different angle - a different perspective - and without understanding both points of view, the picture is... | | Less Is More: How Great Companies Use Productivity
From the author of the bestselling It's Not the Big That Eat the Small, It's the Fast That Eat the Slow comes a vital new guide to increasing business productivity without adding employees or other overhead costs
Managers and CEOs are always looking for ways to keep productivity high, and recent... | | Service Virtualization: Reality Is Overrated
Software drives innovation and success in today’s business world. Yet critical software projects consistently come in late, defective, and way over budget. So what’s the problem?
Get ready for a shock, because the answer to the problem is to avoid reality altogether. A new IT practice and technology called Service... |
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Cross-Platform .Net Development: Using Mono, Portable.Net, and Microsoft .Net
.NET is not just for Windows anymore! This unprecedented book examines the advantages of building portable, cross-platform.NET code. Even if you are only vaguely familiar with .NET, with the aid of this book, you’ll quickly learn how to run .NET code on different platforms.
You may run code among the Linux, Unix, Mac OS X,... | | Maven: The Definitive Guide
For too long, developers have worked on disorganized application projects, where every part seemed to have its own build system, and no common repository existed for information about the state of the project. Now there's help. The long-awaited official documentation to Maven is here.
Written by Maven creator... | | Online Game Pioneers at Work
In this groundbreaking collection of 15 interviews, successful founders of entertainment software companies reflect on their challenges and how they survived. You will learn of the strategies, the sacrifices, the long hours, the commitment, and the dedication to quality that led to their successes but also of the toll that this incredibly ... |
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