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Advertising on Google: The High Performance Cookbook
Advertising on Google: The High Performance Cookbook

Cracking pay-per-click on Google can increase your visitor numbers and profits. Here are over 120 practical recipes to help you set up, optimize and manage your Adwords campaign with step-by-step instructions.

Overview

  • Set up your Adwords account and track results beyond the click
  • Create...
C# & VB.NET Conversion Pocket Reference
C# & VB.NET Conversion Pocket Reference

If you are anything like me, the following is a common scenario: You are writing some code not in the language you traditionally use. Although you know a needed command in your language of choice, the keyword in the language you are using is not even remotely similar, and you can't even think of a word to type...

VBScript in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))
VBScript in a Nutshell: A Desktop Quick Reference (In a Nutshell (O'Reilly))

Microsoft's Visual Basic Scripting Edition (VBScript), a subset of Visual Basic for Applications, is a powerful language for Internet application development, where it can serve as a scripting language for server-side Internet applications (i.e., Active Server Pages), and client-side web pages. It can also be used for system...

Using OpenRefine
Using OpenRefine

The essential OpenRefine guide that takes you from data analysis and error fixing to linking your dataset to the Web

Overview

  • Create links between your dataset and others in an instant
  • Effectively transform data with regular expressions and the General Refine Expression Language
  • ...
Pay-Per-Click Search Engine Marketing: An Hour a Day
Pay-Per-Click Search Engine Marketing: An Hour a Day

The complete guide to a winning pay-per-click marketing campaign

Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

Oracle User Productivity Kit 3.5
Oracle User Productivity Kit 3.5
As the complexity of software applications increases and the length of the implementation life cycles decreases, companies are looking for effective ways of training users in new applications, and the new releases of existing applications. Oracle's User Productivity Kit solves these problems by enabling the rapid creation of software application...
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI
Performance Marketing with Google Analytics: Strategies and Techniques for Maximizing Online ROI

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals

Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales...

Computer Forensics with FTK
Computer Forensics with FTK

Written by a specialist in digital crime, this book helps you leverage the power of the FTK platform to conduct penetrating computer forensic investigations. With a step-by-step approach, it clarifies even the most complex processes.

About This Book

  • Receive step-by-step guidance on conducting computer...
Hands-On Automation Testing with Java for Beginners: Build automation testing frameworks from scratch with Java
Hands-On Automation Testing with Java for Beginners: Build automation testing frameworks from scratch with Java

Learn Java programming concepts to design automation testing frameworks

Key Features

  • Learn to use Java program logic in application testing
  • Understand various test-driven development concepts with Java tools
  • Master Java with lots of programming...
Search Engine Optimization (SEO): An Hour a Day
Search Engine Optimization (SEO): An Hour a Day

How is your website doing on the search engines? Need a little help? Well, you’re holding the right book in your hands. This book will walk you through the steps to achieve a targeted, compelling presence on the major search engines. There are no secrets or tricks here, just downto- earth, real-world advice and a clear program...

The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
The Definitive Guide to Google AdWords: Create Versatile and Powerful Marketing and Advertising Campaigns
We often hear that the Internet has changed the world. It has most certainly changed the worlds of advertising, retail, news, and magazine and book publishing, and Google has played a central role in this change. If one were asked to fill in the blank in the sentence “Google is a(n) ___________ company” with what they...
Rapid Mobile Enterprise Development for Symbian OS: An Introduction to OPL Application Design and Programming
Rapid Mobile Enterprise Development for Symbian OS: An Introduction to OPL Application Design and Programming
A guide to programming Symbian OS smartphones using OPL (The Open Programming Language): a simple to learn, open-source scripting language, ideal for fast-track development of enterprise applications.

This book provides a hands-on development environment for both the experienced and aspiring programmer, demonstrating the ease of use of Symbian...

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