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Good to Great: Why Some Companies Make the Leap... and Others Don't
Good to Great: Why Some Companies Make the Leap... and Others Don't

The Challenge:
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good...

Learning Rails 3
Learning Rails 3
Everyone cool seems to agree: Ruby on Rails is an amazing way to build web applications. Ruby is a powerful and flexible programming language, and Rails takes advantage of that flexibility to build a web application framework that takes care of a tremendous amount of work for the developer. Everything sounds great!...
12 Essential Skills for Software Architects
12 Essential Skills for Software Architects
As you start reading this book, I hope you are prepared to keep an open mind and are willing to try some new approaches to your daily life.

My name is Dave Hendricksen, and I have the privilege of being a software architect for Thomson Reuters, where the focus of my work is on producing intelligent legal
...
Adobe Flash 11 Stage3D (Molehill) Game Programming Beginner's Guide
Adobe Flash 11 Stage3D (Molehill) Game Programming Beginner's Guide
Adobe's Stage3D (previously codenamed Molehill) is a set of 3D APIs that has brought 3D to the Flash platform. Being a completely new technology, there were almost no resources to get you acquainted with this revolutionary platform, until now.

This book will show you how to make your very own next-gen 3D games in Flash. If
...
Elemental Magic, Volume I: The Art of Special Effects Animation
Elemental Magic, Volume I: The Art of Special Effects Animation

In the spring of 2004, at the Annecy International Animation Festival in France, a dear friend and I had a conversation about animation books. Interesting, we noted, that there is not a single book dedicated to classical hand-drawn special effects animation, even though it is an enormously important aspect of the animation business,...

Second Life the official guide
Second Life the official guide

When Second Life launched in 2003. running on just 16 servers with barely 1 .ОООdedicated users, it was the culmination of a kind of dream for me. One of the things Td always been interested in, ever since I was a young boy, was how we manipulate the world around us. The world had so much stuff in it; there was always...

Exploring Adobe Photoshop CS5 (Design Exploration)
Exploring Adobe Photoshop CS5 (Design Exploration)

Quick, grab a seat. The show is about to begin, and it is full of a wonderfully mischievous cast of characters you do not want to miss. They call them “pixels,” magical spirits brought to life by digital mayhem and transported by light. They are the muses of the digital artist, the star performers on the Photoshop stage, and...

Windows Phone 7 Plain & Simple
Windows Phone 7 Plain & Simple

Congratulations! You now own one of the most original and fun new phones to emerge on the scene in years. (But you knew that already, didn’t you?) Windows Phone 7 represents an exciting new direction for both Microsoft and the evolution of the smartphone, those magical do-everything devices that are part phone, part pocket computer.

...
Hardboiled Web Design
Hardboiled Web Design

Every web designer harbours tales of frustration, limitation and despair. Web design requires skills and knowledge beyond mere manipulation of form, shape, language, colour, message and meaning. What users don’t see behind those visuals is just as important as what they do see. We have to think about moving parts and engineering...

From Russia with Tough Love: Pavel's Kettlebell Workout for a Femme Fatale
From Russia with Tough Love: Pavel's Kettlebell Workout for a Femme Fatale

In Russia, kettlebells have long been revered as the fitness-tool of choice for Olympic athletes, elite special forces and martial artists. The kettlebell’s ballistic movement challenges the body to achieve an unparalleled level of physical conditioning and overall strength.

But until now, the astonishing benefits of the...

My New iPad: A User's Guide
My New iPad: A User's Guide

The iPad is cute. It's lovable. It's fun to play with. And it's a bit mysterious.

My New iPad is your guide to getting more from your new iPad, Apple's latest magical creation. You'll learn how to do the things you want to do right now—like surf the Internet, send email, listen to music,...

Magic Universe: A Grand Tour of Modern Science
Magic Universe: A Grand Tour of Modern Science

As a prolific author, BBC commentator, and magazine editor, Nigel Calder has spent a lifetime spotting and explaining the big discoveries in all branches of science. In Magic Universe, he draws on his vast experience to offer readers a lively, far-reaching look at modern science in all its glory, shedding light on the latest ideas in...

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