"Charles Zhang is a true American success story. His hard work and dedication to providing highquality financial advice is legendary within American Express. This book is a great roadmap for those who want to reach their dreams. It is a must read."--Ken Chenault,...

Marketers and retailers have to understand how to manage different consumer perception levels of retail brands, which have a major determining role on store loyalty across different complex contexts. Addressing these issues, Bettina Berg analyzes first whether corporate reputation and retail store equity have a reciprocal relationship in...

Big data is big business. But having the data and thecomputational power to process it isn't nearly enough to producemeaningful results. Big Data, Data Mining, and Machine Learning:Value Creation for Business Leaders and Practitioners is acomplete...

All over the world a growing number of people are viewing trading the markets as a valuable source of additional income or even as a new career option. Sitting in front of a PC, they are able to connect to their broker’s trading platform and buy or sell on the world market assets of all kinds: gold, oil, shares, bonds, and so forth....

In the new millennium, it is nearly impossible for us to talk about basic concerns like food or gas prices, without examining global intersections in trade, energy, immigration, the environment, and defense. Many countries once described as "developing" nations now wield greater economic and political influence than some of the...

This book focuses on time series models widely and frequently used in the examination of issues in financial economics and financial markets, which are scattered in the literature and are yet to be integrated into a single-volume, multitheme and empirical research-oriented text. The book, providing an overview of contemporary topics related...