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Encyclopedia of Virtual Communities and TechnologiesAdvances in computer and telecommunications technologies during the past several decades, have facilitated the creation of virtual communities and organizations throughout the world. As the growth in virtual communities accelerates, researchers are facing new challenges to learn about the latest of research and practices in this fast growing filed.... | | | | |
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Global Marketing: A Market-Responsive Approach
For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the... | | Social eCommerce: Increasing Sales and Extending Brand Reach
Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.
If mismanaged, social media can create more noise than signal. It can be a time... | | What Is Nanotechnology and Why Does It Matter: From Science to Ethics
Ongoing research in nanotechnology promises both innovations and risks, potentially and profoundly changing the world. This book helps to promote a balanced understanding of this important emerging technology, offering an informed and impartial look at the technology, its science, and its social impact and ethics.
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