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Encyclopedia of Virtual Communities and Technologies
Encyclopedia of Virtual Communities and Technologies
Advances in computer and telecommunications technologies during the past several decades, have facilitated the creation of virtual communities and organizations throughout the world. As the growth in virtual communities accelerates, researchers are facing new challenges to learn about the latest of research and practices in this fast growing filed....
Enterprise Interoperability V: Shaping Enterprise Interoperability in the Future Internet (Proceedings of the I-ESA Conferences)
Enterprise Interoperability V: Shaping Enterprise Interoperability in the Future Internet (Proceedings of the I-ESA Conferences)

Within a scenario of globalised markets, where the capacity to efficiently cooperate with other firms starts to become essential in order to remain in the market in an economically, socially and environmentally cost-effective manner, it can be seen how the most innovative enterprises are beginning to redesign their business model to become...

Trust, Institutions and Managing Entrepreneurial Relationships in Africa: An SME Perspective (Palgrave Studies of Entrepreneurship in Africa)
Trust, Institutions and Managing Entrepreneurial Relationships in Africa: An SME Perspective (Palgrave Studies of Entrepreneurship in Africa)

This book highlights the importance of understanding how trust and indigenous African cultural institutions enhance the development of entrepreneurial networks and relationships in Africa. Drawing on institutional theories, the author re-examines the way that entrepreneurial behaviour can be shaped, with a focus on trust, networks...

When the Market Moves, Will You Be Ready?
When the Market Moves, Will You Be Ready?

The First Hands-On Guidebook for Macrowave Investing--Today's Most Potent, Strategically Advanced Event-Trading Technique

"Macro" events play a large part in determining movement in markets, sectors, and individual stocks. Often these events are preceded by signals that a price-impacting event is about to...

Mobile Commerce: Technology, Theory and Applications
Mobile Commerce: Technology, Theory and Applications
M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development,...
Applied Technology and Innovation Management: Insights and Experiences from an Industry-Leading Innovation Centre
Applied Technology and Innovation Management: Insights and Experiences from an Industry-Leading Innovation Centre

Rapid application of new technologies and highly leveraged innovation processes are key for the success of companies and organizations in dynamic markets. Based on the experiences of one of the industry’s most modern innovation centers this book provides an insight into the tools and methods used to align customer requirements, competitive...

Global Marketing: A Market-Responsive Approach
Global Marketing: A Market-Responsive Approach

For 2/3 year students in international/global marketing. and post graduate courses in marketing. Critically, it asks the question whether to internationalise at all and looks at deciding which markets to enter and how to enter them. It covers the design, implementation and coordination of a global marketing programme and addresses the...

Social eCommerce: Increasing Sales and Extending Brand Reach
Social eCommerce: Increasing Sales and Extending Brand Reach

Want to make money online? Then ignore social media at your own risk. Social media is vital if you want to your business to thrive, and though you can’t control the conversations, you can influence them. This book will teach you how.

If mismanaged, social media can create more noise than signal. It can be a time...

What Is Nanotechnology and Why Does It Matter: From Science to Ethics
What Is Nanotechnology and Why Does It Matter: From Science to Ethics

Ongoing research in nanotechnology promises both innovations and risks, potentially and profoundly changing the world. This book helps to promote a balanced understanding of this important emerging technology, offering an informed and impartial look at the technology, its science, and its social impact and ethics.

Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the audience. This how-to book is packed with tools that help readers identify their brand's purpose, personality, promise, and point of difference.

A solid brand leaves a positive impression in the customer’s mind, but the...

The Future of Mobile Communications: Awaiting the Third Generation
The Future of Mobile Communications: Awaiting the Third Generation
The aim of this book is to investigate the prospects for mobile communications in the new millennium. In effect, this boils down to a key issue: Will the so-called third generation of mobile (alternatively, wireless or cellular) technology turn out to be a success or a failure? This is no minor issue since telecommunications is one of the...
The 800-Pound Gorilla of Sales: How to Dominate Your Market
The 800-Pound Gorilla of Sales: How to Dominate Your Market

Smart insight and best practices for achieving sales excellence in any market

The proverbial 800-pound gorilla is the monster in the room that you just can’t ignore, though maybe you want to. In sales, the 800-pound gorilla is that salesperson or company who totally dominates their market, taking more than their fair
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