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Stock Market Rules
Stock Market Rules
Everything you need to know to understand and profit from the unwritten rules of Wall Street

Investors have long relied on unofficial rules--"Buy on the rumor, sell on the news," for example--to help with their decision-making. Stock Market Rules, Third Edition, analyzes fifty of these maxims to tell you which...

Home Buying For Dummies (Business & Personal Finance)
Home Buying For Dummies (Business & Personal Finance)
Now updated — America's #1 bestselling home-buying book!

Want to buy a house, but concerned about the market? Have no fear — this trusted guide arms you with Eric Tyson and Ray Brown's time-tested advice and updated strategies for buying a home in current market conditions. You'll discover how to find the right property, make smart...

Marketing to the Social Web: How Digital Customer Communities Build Your Business
Marketing to the Social Web: How Digital Customer Communities Build Your Business

An updated and expanded Second Edition of the popular guide to social media for the business community

Marketers must look to the Web for new ways of finding customers and communicating with them, rather than at them. From Facebook and YouTube to blogs and Twitter-ing, social media on the Internet is the most promising new way to...

Understanding GPS: Principles and Applications, Second Edition
Understanding GPS: Principles and Applications, Second Edition
"Every GPS engineer should have this book. An engineer can find in one place a thorough treatment of the entire GPS system. Will prove of great benefit to those first approaching a GPS engineering task, but the experienced engineer will also find it a valuable reference. The most complete description of the signal acquisition and tracking...
Principles of Economics, 4th Edition (Student Edition)
Principles of Economics, 4th Edition (Student Edition)
PRINCIPLES OF ECONOMICS continues to be the most popular and widely used text in the Economics classroom. The 4th edition features a strong revision of content in all 36 chapters while maintaining the clear and accessible writing style that is the hallmark of the highly respected author. The 4th edition also features an expanded instructor's...
Seeing the Elephant: Understanding Globalization from Trunk to Tail
Seeing the Elephant: Understanding Globalization from Trunk to Tail

In the new millennium, it is nearly impossible for us to talk about basic concerns like food or gas prices, without examining global intersections in trade, energy, immigration, the environment, and defense. Many countries once described as "developing" nations now wield greater economic and political influence than some of the...

The Art of Profitability
The Art of Profitability
'Interesting, concise... This little book packs quite a punch.' - Miami Herald

What do Barbie dolls, Nokia phones, and American Express credit cards have in common? They all represent a powerful business model called pyramid profit. How about Intel, Microsoft, and Stephen King? They all exploit another model called value chain
...
The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM
The Maverick and His Machine: Thomas Watson, Sr. and the Making of IBM

Praise for THE MAVERICK AND HIS MACHINE

"Like all great biographers, Kevin Maney gives us an engaging story and so much more. His fascinating and definitive book about IBM’s founder is replete with amazing revelations and character lessons that resonate today. Among the gems: how a demanding curmudgeon managed to shape...

Pro Linux System Administration
Pro Linux System Administration

Information technology plays a critical role in business success. Investment in technology can increase productivity. It can provide access to new markets—for example, via the Internet. So understanding information technology and how it can serve your business is important.

You also need to understand the cost of the
...

FileMaker 8 @work: Projects and Techniques to Get the Job Done
FileMaker 8 @work: Projects and Techniques to Get the Job Done
Most books on databases approach the reader with descriptions of how to use tools, and make some reference to putting those tools into a real-world context. FileMaker 8 @Work: Projects and Techniques to Get the Job Done turns this approach on its ear by introducing key tools in a single chapter, then moves on to what you...
Microsoft Content Management Server Field Guide
Microsoft Content Management Server Field Guide
Microsoft Content Management Server Field Guide  provides simple crisis-management instructions for intermediate- to advanced-level network administrators who work in the trenches. It offers practical procedural information, reference materials, and focused presentations. This book also features self-contained topics so you do not have to look...
The Next Leap in Productivity: What Top Managers Really Need to Know about Information Technology
The Next Leap in Productivity: What Top Managers Really Need to Know about Information Technology
What Top Managers Really Need to Know about Information Technology

"These kinds of productivity principles are not mere theory. When we put these same principles into effect, our productivity went up more than we had thought possible. And our employee morale went up, too. It became easier to write code the right way and harder to make...

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