What do you get when you combine an electronics hobbyist, hacker, garage mechanic, kitchen table inventor, tinkerer, and entrepreneur? A “maker,” of course. Playful and creative, makers are—through expertise and experimentation—creating art, products, and processes that change the way we think and interact with the...

The marketer is taken step-by-step through the key phases...

This comprehensive and self-contained textbook presents an accessible overview of the state of the art of multivariate algorithmics and complexity. Increasingly, multivariate algorithmics is having significant practical impact in many application domains, with even more developments on the horizon. The text describes how the multivariate...

Microsoft Exchange Server 2013 is touted as a solution for lowering the total cost of ownership, whether deployed on-premises or in the cloud. Like the earlier editions, this comprehensive guide covers every aspect of installing, configuring, and...

The fourth edition of this seminal text retains the clarity and simplicity of its predecessors in communicating the basic themes and principles of contemporary marketing.

'The Fundamentals and Practice of Marketing' has been substantially revised to take into account recent developments in the field...

Risk control, capital allocation, and realistic derivative pricing and hedging are critical concerns for major financial institutions and individual traders alike. Events from the collapse of Lehman Brothers to the Greek sovereign debt crisis demonstrate the urgent and abiding need for statistical tools...

–Daniel Goleman, Author of...

This small book addresses different kinds of datafiles, as commonly encountered in clinical research, and their data-analysis on SPSS Software. Some 15 years ago serious statistical analyses were conducted by specialist statisticians using ma- frame computers. Nowadays, there is ready access to statistical computing using personal computers...

If you're a Flash designer looking for a solid overview of Flash CS4, this book is for you. Through the use of solid and practical exercises, you will soon master the fundamentals of this fourth edition of the Adobe Flash authoring tool. Using a series of carefully developed tutorials, you will be led from basic Flash CS4 techniques to...