Rich Internet Applications (RIA), or to put it into its broader scope, the Rich Enterprise Application (REA) paradigm, has become reality and new business applications are primarily built for web and mobile clients and less for the desktop. Through the adoption of Service Oriented Architecture (SOA) in business application development and...

To many astrophysicists, Stellar P larimetry is a Cinderella subject considered as being so insignificant and, at the same time, being so esoteric as to be ignored and left alone. Others have followed and developed the theme with an enthusiastic passion. There can be no doubt, however, that the study of polarization within Astronomy has a...

The original ideas for the Goal Question Metric Paradigm came from the need to solve a practical problem back in the late 1970s. How do you decide what you need to measure in order to achieve your goals? We (Dr. David Weiss and I) faced the problem when trying to understand the types of changes (modifications and defects) being made to a set...

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your...

The rapid onset of increasingly advanced and complex technologies has challenged nonprofits to invest with their sparse resources in attempting, and failing, to keep pace with for-profit...

This book helps you gain in-depth knowledge...

The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere...

Out of nowhere, apps have taken the world by storm. More than 1 billion iTunes apps have been...

H.264 Advanced Video Coding or MPEG-4 Part 10 is fundamental to a growing range of markets such as high definition broadcasting, internet video sharing, mobile video and digital surveillance. This book reflects the growing importance and implementation of H.264 video technology. Offering a detailed overview of the system, it explains the...

Twitter is a microblogging service that's changing the way we communicate. Marketers recognize its value, and Twitter Marketing: An Hour a Day offers marketers, advertisers, brand managers, PR professionals, and business owners an in-depth guide to designing,...

By any measure, the Pythagorean theorem is the most famous statement in all of mathematics, one remembered from high school geometry class by even the most math-phobic students. Well over four hundred proofs are known to exist, including ones by a twelve-year-old Einstein, a young blind girl, Leonardo da Vinci, and a future president of the...