Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

• Would you like to use a consistent visual notation for drawing integration solutions? Look inside the front cover.

• Do you want to harness the power of asynchronous systems without getting caught in the pitfalls? See "Thinking Asynchronously" in the...

Novell GroupWise 7 Administrator Solutions Guide is the authoritative guide for successfully administrating and maintaining the newest release of Novell's communication and collaboration solution. Author Tay Kratzer, a Novell Premium Service-Primary Support Engineer, will provide you with insider...

RATHER THAN SIMPLY REPLACING PHONES and instant messages, Microsoft Lync, Microsoft ’ s Unifi ed Communications platform, makes communicating in completely new ways possible. Lync users can see whether a contact is available and where he or she is located before reaching out. After a user has decided to contact someone, he can...

It was 6 AM and the New Orleans Hilton lobby was dotted with young neurologists in suits wandering aimlessly, many mumbling to themselves, all with the eyes of a rough night on call. This was the morning of my Oral Board examination. Despite three years as a neurology resident, additional time as a fellow, and the experience of having...

Being a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be...

After the authors introduce the component paradigm, they move on to...

Objective-C Programmer's Reference provides the tools necessary to write software in Objective-C—the language of choice for developing iOS and OS X applications. Author Carlos Oliveira begins from the basic building blocks of the language. He shows how to create correct and efficient applications by applying your knowledge...