You put hours and hours of hard work into your job search and the companies you've contacted never call. It's a story all too common in the fast-paced, highly competitive world of job hunting. Nothing is more discouraging than sending one resumé after another...

Automating computing tasks to increase productivity is a goal for businesses of all sizes. Visual Basic for Applications (VBA) is a version of Visual Basic designed to be easily understandable for novice programmers, but still powerful enough for IT professionals...

This book presents readers with the opportunity to fundamentally re-evaluate the processes of innovation and entrepreneurship, and to rethink how they might best be stimulated and fostered within our organizations and communities.  The fundamental thesis of the book is that the entrepreneurial process is not a linear progression from...

Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its...

Does Your Marketing Sell?: The Secret of Effective Marketing Communication is the result of the distillation of twenty-five years of successful sales and marketing experience, hundreds of real world case studies, the best in marketing communications research and the received wisdom of some of the world's greatest marketers. These elements...

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the word about your library within the community...

The decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these...

Developed in the context of science and engineering applications, with each abstraction motivated by and further honed by specific application needs, Charm++ is a production-quality system that runs on almost all parallel computers available. Parallel Science and Engineering Applications: The Charm++ Approach surveys a diverse and...

Although several books cover the coding theory of wireless communications and the hardware technologies and coding techniques of optical CDMA, no book has been specifically dedicated to optical coding theory—until now. Written by renowned authorities in the field, Optical Coding Theory with Prime gathers together in one...