The field of advertising and promotion continues to dramatically change since the dominant days of high-powered Madison Avenue agencies. Marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize the myriad of media outlets-print, radio, cable, satellite TV,...
We are moving towards a standards-based Service-Oriented Architecture (SOA), where IT infrastructure is continuously adapted to keep up with the pace of business change. Oracle is at the forefront of this vision, with the Oracle SOA Suite providing the most comprehensive, proven, and integrated tool kit for building SOA based applications.
Concurrent Programs are notoriously difficult to get right. This book provides a systematic and practical approach to designing, analyzing and implementing concurrent programs. Concurrency concepts and techniques are introduced and illustrated using both state models and Java programs. The design models enable concurrent behavior to be...
For more than two decades, the type book of choice for design professionals and students
Typographic design has been a field in constant motion since Gutenberg first invented movable type. Staying abreast of recent developments in the field is imperative for both design professionals and students. Thoroughly updated to maintain its...
Albert Einstein was one of the principal founders of the quantum and relativity theories. Until 1925, when the Bose-Einstein statistics was discovered, he made great contributions to the foundations of quantum theory. However, after the discovery of quantum mechanics by Heisenberg and wave mechanics by Schrodinger, with the consequent...
Concurrent processes can exhibit extremely complicated behavior, and
neither informal reasoning nor testing is reliable enough to establish their
correctness. In this thesis, we develop a new technique for the verification
of parallel programs. The technique is stated in terms of axioms and inference
rules, and it is used to prove...
Developers often confuse learning the technology with learning to design with the technology. In this book, senior architects from the Sun Java Center share their cumulative design experience on Java 2 Platform, Enterprise Edition (J2EE) technology.
The primary focus of the book is on patterns, best practices, design...
Like many of my colleagues in this industry, I learned Windows programming from Charles Petzold's Programming Windows—a classic programming text that is the bible to an entire generation of Windows programmers. When I set out to become an MFC programmer in 1994, I went shopping for an MFC equivalent to Programming...
The only guide for software developers who must learn and implement cryptography safely and cost effectively.
The book begins with a chapter that introduces the subject of cryptography to the reader. The second chapter discusses how to implement large integer arithmetic as required by RSA and ECC public key algorithms The subsequent...
Event-based distributed systems are playing an ever increasing role in
areas such as enterprise management, information dissemination, finance,
environmental monitoring and geo-spatial systems. Event-based processing
originated with the introduction of Event-Condition-Action (ECA) rules to
database systems in the 1980s. Since then,...
Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders. An impactful, recognizable brand is perhaps a company’s most valuable intellectual property. And any strong brand starts with a strategy.
Everyone uses PowerPoint, but how effective is your presentation at meeting the goals you've outlined? A great presentation is more than just a slideshowit's about using PowerPoint to its maximum potential to get your message across to your audience. That's the PowerPoint Predicament. Tom Bunzel reveals how to conceive, plan,...
