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Experience the Message: How Experiential Marketing Is Changing the Brand World
Experience the Message: How Experiential Marketing Is Changing the Brand World
Consumers — exposed to roughly four thousand marketing messages a day — are no longer willing to be part of a passive consumer base, subject to conventional advertising and marketing. Rather, they are joining a growing tribe of brand atheists who don't want to be targeted by impersonal messages. They want dialogue, which...
Object Technology: A Manager's Guide (2nd Edition)
Object Technology: A Manager's Guide (2nd Edition)
The first edition of Object Technology: A Manager's Guide is widely viewed as the classic introduction to this powerful computing concept. Object technology offers increased agility, significant time-to-market reduction, and the opportunity to exploit the potential of the World Wide Web by deploying globally distributed...
GSM Networks: Protocols, Terminology and Implementation
GSM Networks: Protocols, Terminology and Implementation
Someone who wants to get to know the customs of a country frequently
receives the advice to learn the language of that country. Why? Because the differences
that distinguish the people of one country from those of another are
reflected in the language. For example, the people of the islands of the Pacific
do not have a term for
...
The Future of Mobile Communications: Awaiting the Third Generation
The Future of Mobile Communications: Awaiting the Third Generation
The aim of this book is to investigate the prospects for mobile communications in the new millennium. In effect, this boils down to a key issue: Will the so-called third generation of mobile (alternatively, wireless or cellular) technology turn out to be a success or a failure? This is no minor issue since telecommunications is one of the...
Computing with Windows 7 for the Older and Wiser: Get Up and Running on Your Home PC
Computing with Windows 7 for the Older and Wiser: Get Up and Running on Your Home PC

This book is written for those who are about to use their fi rst home computer or those who have yet to explore the wider opportunities afforded by a computer beyond searching the Internet and sending the occasional email message. You have my word that there will be very few acronyms and those that do appear will be fully explained in...

Programming Microsoft Windows CE .NET, Third Edition
Programming Microsoft Windows CE .NET, Third Edition

Design sleek, high-performance applications for the newest smart mobile devices with the industry’s most respected reference to Windows CE .NET. Now in its third edition, this essential guide has been updated for Windows CE .NET 4.2 and the Microsoft .NET Compact Framework. Author Douglas Boling expertly demonstrates how to apply your...

Designing Solutions With Com+ Technologies
Designing Solutions With Com+ Technologies

If you were hoping the recent announcements about the Microsoft .NET Framework would prevent you from having to learn the COM+ programming development model, you will be disappointed.

COM+ has gone through many evolutions since the introduction of OLE technology in the early releases of Microsoft Windows. The alphabet soup of OLE,...

Professional C# 4.0 and .NET 4 (Wrox Programmer to Programmer)
Professional C# 4.0 and .NET 4 (Wrox Programmer to Programmer)

This book starts by reviewing the overall architecture of .NET in order to give you the background you need to be able to write managed code. After that, the book is divided into a number of sections that cover both the C# language and its application in a variety of areas.

Part I: The C# Language: This section gives a good...

Cooperative Task-Oriented Computing: Algorithms and Complexity
Cooperative Task-Oriented Computing: Algorithms and Complexity

Cooperative network supercomputing is becoming increasingly popular for harnessing the power of the global Internet computing platform. A typical Internet supercomputer consists of a master computer or server and a large number of computers called workers, performing computation on behalf of the master. Despite the simplicity and benefits of...

Microsoft Outlook 2010 Step by Step
Microsoft Outlook 2010 Step by Step

Bill Gates’s dream of “a computer on every desktop” is becoming more and more of a reality—many people today work (and play) on computers both in the office and at home. But desktop computers are even becoming a thing of the past. Laptops, netbooks, and other portable computers, as well as Windows Mobile devices,...

MCTS 70-662 Rapid Review: Configuring Microsoft Exchange Server 2010
MCTS 70-662 Rapid Review: Configuring Microsoft Exchange Server 2010
This Rapid Review is designed to help you assess—and complete—your readiness for MCTS exam 70-662: Microsoft Exchange Server 2010, Configuring. The Rapid Review series is intended for exam candidates who already have a solid grasp on the exam objectives through a combination of experience, skills, and...
Our Beautiful, Fragile World: The Nature and Environmental Photographs of Peter Essick
Our Beautiful, Fragile World: The Nature and Environmental Photographs of Peter Essick

Our Beautiful, Fragile World features a career-spanning look at the images of photojournalist Peter Essick taken while on assignment for National Geographic magazine. In this book, Essick showcases a diverse series of photographs from some of the most beautiful natural areas in the world and documents major contemporary...

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