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Inside the Minds: The Art of Advertising
Inside the Minds: The Art of Advertising

The different niches represented and the various perspectives presented in this text enable readers to really get inside the great minds of advertising and glean practical advice, as advertising CEOs go back to basics.

Inside the Minds: The Art of Advertising is the most authoritative book ever written on
...
Java and XML Data Binding
Java and XML Data Binding
More Java developers today want to work with XML, the technology that enables data to be transported intact over the Internet, but they don't have time to become XML experts. If this describes you, then you'll appreciate data binding, the new way of converting XML documents into Java objects, so those documents can be worked on and manipulated like...
GCC: The Complete Reference
GCC: The Complete Reference

The Definitive Resource on Using GCC for Development

Learn to use GCC (GNU Compiler Collection) to develop and deploy a wide range of software across virtually all platforms and languages. Computer consultant Arthur Griffith provides a rich array of information on the most important piece of open source software in the world. Divided...

Java and SOAP
Java and SOAP
Java™ and SOAP provides Java developers with an in-depth look at SOAP (the Simple
Object Access Protocol). Of course, it covers the basics: what SOAP is, why it's soared to
a spot on the Buzzwords' Top Ten list, and what its features and capabilities are. And it shows
you how to work with some of the more common Java APIs in
...
Dan Appleman's Developing Activex Components With Visual Basic 5.0: A Guide to the Perplexed
Dan Appleman's Developing Activex Components With Visual Basic 5.0: A Guide to the Perplexed
With the release of version 5, VB programmers can finally create ActiveX controls without resorting to C++. And when the manual can't help, turn to VB master Dan Appleman, who can. In this well-designed guide, you'll find a serious review of all the key technology-from beginning OLE fundamentals to the latest in ActiveX component, ActiveX control,...
Zope Bible
Zope Bible
This comprehensive Bible for Web Developers, Web Architects, and Content Managers covers everything you need to build Web sites with Zope, the leading Open Source Web application platform.

Covers all you need to build Web sites with Zope, the leading Open Source Web application platform. Softcover. CD-ROM included. ...
Effective Software Maintenance and Evolution: A Reuse-Based Approach
Effective Software Maintenance and Evolution: A Reuse-Based Approach
Almost three decades ago, while teaching at Toronto’s York University, serendipity struck me in the form of frame technology. Frustrated at having to reedit my customizations over and over each time I reused my code generators, I became determined to automate the splicing process. I soon discovered I had a tiger by the tail. Tigers are...
Fuzzy Chaotic Systems: Modeling, Control, and Applications (Studies in Fuzziness and Soft Computing)
Fuzzy Chaotic Systems: Modeling, Control, and Applications (Studies in Fuzziness and Soft Computing)
Bringing together the two seemingly unrelated concepts, fuzzy logic and chaos theory, is primarily motivated by the concept of soft computing (SC), initiated by Lotfi A. Zadeh, the founder of fuzzy set theory. The principal constituents of SC are fuzzy logic (FL), neural network theory (NN) and probabilistic reasoning (PR), with the latter...
Introducing Microsoft  ASP.NET AJAX (Pro - Developer)
Introducing Microsoft ASP.NET AJAX (Pro - Developer)

Get an expert introduction to the new JavaScript enhancements (code-named "Atlas") for Microsoft ASP.NET 2.0. More than a basic AJAX (Asynchronous JavaScript And XML) script library, the Microsoft implementation brings object orientation to JavaScript, together with enhanced client-side and server-side controls that greatly simplify...

Data Mining,  Second Edition, Second Edition : Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)
Data Mining, Second Edition, Second Edition : Concepts and Techniques (The Morgan Kaufmann Series in Data Management Systems)
Here's the resource you need if you want to apply today's most powerful data mining techniques to meet real business challenges. Data Mining: Concepts and Techniques equips you with a sound understanding of data mining principles and teaches you proven methods for knowledge discovery in large corporate databases.

Written expressly for...

Designing Forms for Microsoft Office InfoPath and Forms Services 2007 (Microsoft .NET Development Series)
Designing Forms for Microsoft Office InfoPath and Forms Services 2007 (Microsoft .NET Development Series)
"Microsoft Office InfoPath represents a revolutionary leap in XML technologies and a new paradigm for gathering business-critical information. I am delighted that Scott Roberts and Hagen Green, two distinguished members of the InfoPath product team, decided to share their experience in this book."

--From the Foreword by Jean...

Workflow in the 2007 Microsoft Office System
Workflow in the 2007 Microsoft Office System
Workflow is the glue that binds information worker processes, users, and artifacts. Without workflow, information workers are just islands of data and potential. Workflow in the 2007 Microsoft Office System details how to implement workflow in SharePoint 2007 and the rest of the 2007 Office System to help information workers share data,...
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