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The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
The Guru Guide to Marketing: A Concise Guide to the Best Ideas from Today's Top Marketers
How can I differentiate my products from the competition?
Do customer retention and loyalty programs really work?
How do I increase a customer’s lifetime value to my company?
How can I build a strong brand and manage it wisely?

To find the answers to these and scores of other questions, turn to the experts at...

Cocoa Design Patterns
Cocoa Design Patterns

“Next time some kid shows up at my door asking for a code review, this is the book that I am going to throw at him.”

 

–Aaron Hillegass, founder of Big Nerd Ranch, Inc., and author of Cocoa Programming for Mac OS X

...
Advances In Quantitative Analysis Of Finance And Accounting
Advances In Quantitative Analysis Of Finance And Accounting
Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting, as well as applications of quantitative methods to problems in...
FileMaker Pro 10: The Missing Manual
FileMaker Pro 10: The Missing Manual
The FileMaker Pro 10 desktop database lets you do almost anything with the information you give it -- especially with this book as your guide. Clear, thorough, and accessible, FileMaker Pro 10: The Missing Manual helps you get in, build your database, and get the results you need, whether you're running a business, pursuing a hobby, or...
MCTS Self-Paced Training Kit (Exam 70-448): Microsoft® SQL ServerВ® 2008 Business Intelligence Development and Maintenance
MCTS Self-Paced Training Kit (Exam 70-448): Microsoft® SQL ServerВ® 2008 Business Intelligence Development and Maintenance
Ace your preparation for the skills measured by MCTS Exam 70-448 and on the job. Work at your own pace through a series of lessons and reviews that fully cover each exam objective. Then, reinforce and apply what you ve learned through real-world case scenarios and practice exercises. This official Microsoft study guide is designed to help you make...
Advances in Quantitative Analysis of Finance and Accounting
Advances in Quantitative Analysis of Finance and Accounting
Advances in Quantitative Analysis of Finance and Accounting is an annual publication designed to disseminate recent developments in the quantitative analysis of finance and accounting. The publication is a forum for statistical and quantitative analyses of issues in finance and accounting as well as applications of quantitative methods to problems...
Handbook of Matrices
Handbook of Matrices
Nowadays matrices are used in many fields of science, Accordingly they have become standard tools in statistics, econometrics, mathematics, engineering and natural sciences textbooks, In fact, many textbooks from these fields have chapters, appendices or sections on matrices, Often collections of those results used in a book are included, Of...
iMovie '09 and iDVD: The Missing Manual
iMovie '09 and iDVD: The Missing Manual
Bursting with new features, Apple's iMovie '09 is vastly more usable and complete than iMovie '08--amazing right out of the box. But the box doesn't include a good user's guide, so learning these applications is another matter. iMovie '09 and iDVD: The Missing Manual gets you up to speed on everything you need to turn raw digital footage...
What All Network Administrators Know
What All Network Administrators Know

This book is in response to the daily e-mails I receive from my website TheNetworkAdministrator, that ask the question; "What do I need to know to become a network administrator?" Some of you reading this book might find that you have all the qualifications needed, while others may become easily discouraged. Don’t be discouraged....

Body language: How to read others’ thoughts by their gestures
Body language: How to read others’ thoughts by their gestures
When I first heard about ‘body language’ at a seminar in 1971, I became so excited about it that I wanted to learn more. The speaker told us about some of the research done by Professor Ray Birdwhistell at the University of Louisville, which had shown that more human communication took place by the use of gestures, postures, position...
Criminal Investigative Failures
Criminal Investigative Failures
This topic is vitally important for not only understanding the causes and prevention of failures, but for understanding and measuring success.
—John Eck, University of Cincinnati, Department of Criminal Justice

For serious crimes, criminal investigators are the gatekeepers for the rest of the criminal
...
The Fashion Business: Theory, Practice, Image (Dress, Body, Culture Series)
The Fashion Business: Theory, Practice, Image (Dress, Body, Culture Series)
This book derives from a series of lectures organised by Kingston University in collaboration with the Italian manufacturer retailer MaxMara. The lectures, entitled ‘Perspectives in Fashion’, were launched in 1994 to explore emerging themes in the history and theory of fashion, with the objective of considering them in the context of...
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