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Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution
Real-Time Marketing for Business Growth: How to Use Social Media, Measure Marketing, and Create a Culture of Execution

Your Hands-On Guide for Creating Continuous, Profitable Growth!

 

Use the proven, six-step Marketing Process to:

• Create a marketing plan with execution built in to the process.

System Reengineering in Healthcare: Application for Hospital Emergency Departments (Studies in Systems, Decision and Control)
System Reengineering in Healthcare: Application for Hospital Emergency Departments (Studies in Systems, Decision and Control)

This book presents an advanced systematic mapping review (SMR) and state-of-the-art taxonomy of emergency departments (EDs). Focusing on the patients’ level of fulfilment and how it can be enhanced, it examines existing problems like waiting periods and overcrowding and how these can be alleviated to provide a better service....

Information and Communications Technology for Competitive Intelligence
Information and Communications Technology for Competitive Intelligence
Competitive Intelligence can be described as producing and processing information about the environment of an organization for strategic purposes. To formulate a strategy, an organization needs to collect and process information about its environment—about, for instance, competitors, customers, suppliers, governments, technological trends or...
Financial Accounting (Available Titles CengageNOW)
Financial Accounting (Available Titles CengageNOW)

The eleventh edition of FINANCIAL ACCOUNTING guides students through the what, why and how of accounting in today's business world. This textbook offers a solid presentation of concepts and procedures blended with a wealth of real company examples and solved exercises to ensure student success in the practical application of fundamental...

Powering Office 2003 with XML (Power Pack Series)
Powering Office 2003 with XML (Power Pack Series)
Find out how to
  • Understand XML specification and schemas
  • Set up and complete InfoPathTMВ forms
  • Design new forms from XML data files
  • Debug InfoPath scripts
  • Tackle real-world problems with the help of case studies
  • ...
Reflections on Management: How to Manage Your Software Projects, Your Teams, Your Boss, and Yourself
Reflections on Management: How to Manage Your Software Projects, Your Teams, Your Boss, and Yourself

 “Whether you are in a startup or Fortune 500 company; are a developer, development manager, or CEO; use agile, lean, waterfall, or other methodology–if software and quality are important to you, you should read and pay attention to Watts’s reflections.”

...

Homebuyers Beware: Who's Ripping You Off Now?
Homebuyers Beware: Who's Ripping You Off Now?

Get the Best Mortgage Deal in Today’s Real Estate Markets--and Avoid a Whole New Generation of Scams! 

  • Exposes new secrets, lies, and scams the mortgage industry doesn’t want you to know about
Business Continuity Planning and HIPAA: Business Continuity Management in the Health Care Environment
Business Continuity Planning and HIPAA: Business Continuity Management in the Health Care Environment
This book includes the precautions and procedures that address the concerns of HIPAA, but presents them along with other business components in order to emphasize the need for a holistic approach when constructing and maintaining a business plan.

This book examines business continuity planning as adapted to encompass the requirements of...

The Essential Turing: Seminal Writings in Computing, Logic, Philosophy, Artificial Intelligence, and Artificial Life plus The Secrets of Enigma
The Essential Turing: Seminal Writings in Computing, Logic, Philosophy, Artificial Intelligence, and Artificial Life plus The Secrets of Enigma
Alan Turing was one of the most important and influential thinkers of the 20th century. This volume makes his key writings available to a non-specialist readership for the first time. They make fascinating reading both in their own right and for their historic significance: contemporary
computational theory, cognitive science, and artificial
...
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay
Voice-of-the-Customer Marketing: A Revolutionary 5-Step Process to Create Customers Who Care, Spend, and Stay

Learn how you can use the revolutionary five-step marketing process that helped Microsoft, NBC Universal, and IBM achieve double-digit increases in sales.

"When HP uses the Voice of the Customer methodology, our marketing campaign results improve dramatically: response rates improve 3X to 10x, sales
...

SQL Server Execution Plans
SQL Server Execution Plans
Every day, out in the various online forums devoted to SQL Server, and on Twitter, the same types of questions come up repeatedly: Why is this query running slowly? Why is SQL Server ignoring my index? Why does this query run quickly sometimes and slowly at others? My response is the same in each case: have you looked at the execution plan? An...
Web Design All-in-One For Dummies (Computers)
Web Design All-in-One For Dummies (Computers)
Welcome to Web Design All-in-One For Dummies. This desk reference book is ideal for both the Web entrepreneur looking to design her own site and the new Web designer who plans to make a career of this exciting profession. This book uses many Adobe products to demonstrate common Web design techniques. Specifically, all of the graphic examples are...
unlimited object storage image
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