Generation Y are the most marketing-savvy and advertising-critical generation ever. Three times the size of Generation X, they have a much bigger impact on society and business. In How Cool Brands Stay Hot, Joeri Van den Bergh and Mattias Behrer address what drives Generation Y as consumers and how marketers can develop the right brand...

"For beginners and professionals in search of answers." -- Stephen Joel Trachtenberg, President Emeritus and University Professor of Public...

Basal Osseointegration as a procedure developed on the basis of disc implantology is the method most commonly used for the unilateral treatment of advanced maxillary atrophy. The method is extremely well developed, because it was refined over a period of decades exclusively by practitioners and become established independently of the...

The Rough Guide to Vancouver is your complete guidebook to this lively city. From taking a skyride to Grouse Mountain and the city’s vibrant Chinatown to the near-wilderness area of Stanley Park, the full-colour introduction highlights all the ‘things-not-to-miss’. There are up-to-date reviews of all the best restaurants and...

"The Rough Guide to Mexico" is the essential travel guide to this vast, extraordinarily varied country. From the deserts of the north to the tropical jungles of Chaipas; from ancient pyramids to Mexico City's sophisticated club scene; and, from colonial cathedrals to spring break in Cancun; the Rough Guide provides comprehensive...

The Rough Guide to New Zealand is the definitive guide to the world's adventure capital. Detailed accounts of every attraction, along with crystal-clear maps and plans, will show you the very best New Zealand has to offer — from white-sand beaches and vast kauri trees in the north to the hairline fiords and penguin colonies...

Published by the American Geophysical Union as part of the Geophysical Monograph Series, Volume 198.

Climates, Landscapes, and Civilizations brings together a collection of studies on the history of complex interrelationships between humans and their environment by integrating Earth science with archeology and...

BeagleBone For Dummies is the definitive beginner's guide to using the popular BeagleBone board to learn electronics and programming. Unlike other books that require previous knowledge of electronics, Linux, and Python, this one assumes you know...

The Rough Guide to Provence & the Côte D’Azur is your definitive handbook to one of France’s most stunning regions. From the bustling Vieux Port of Marseille and the beaches of St Tropez to the remote mountains of Haute-Provence, the full-colour section introduces the regions highlights. For every town and village, there...

Load and Resistance Factor Design (LRFD) and Load and Resistance Factor Rating (LRFR) are design and evaluation methods that have replaced or offered alternatives to other traditional methods as the new standards for designing and load-rating...