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Mobile Marketing: Finding Your Customers No Matter Where They Are
Mobile Marketing: Finding Your Customers No Matter Where They Are

I believe that mobile marketing is the marketing of the future. My name is Cindy Krum, and I am the author of Mobile Marketing: Finding Your Customers No Matter Where They Are. This book is intended to be a comprehensive guide for marketers and anyone who wants a clearer understanding of how they can integrate mobile marketing with their...

Essential SQL on SQL Server 2008
Essential SQL on SQL Server 2008

SQLServer® database software is one of the most powerful database engines used today. Microsoft’s latest release of SQLServ er, SQLServer® 2008, is a comprehensive database platform that provides secure and reliable storage for both relational and structured data, enabling one to build and manage high-performance data...

The iPhone Developer's Cookbook: Building Applications with the iPhone 3.0 SDK (2nd Edition)
The iPhone Developer's Cookbook: Building Applications with the iPhone 3.0 SDK (2nd Edition)

 Want to get started building applications for Apple’s iPhone and iPod touch? Already building iPhone applications and want to get better at it? This is the only book that brings together all the expert guidance–and the code–you’ll need!

Completely revised...

Head First EJB (Brain-Friendly Study Guides; Enterprise JavaBeans)
Head First EJB (Brain-Friendly Study Guides; Enterprise JavaBeans)
What do Ford Financial, IBM, and Victoria's Secret have in common? Enterprise JavaBeans (EJB). As the industry standard for platform-independent reusable business components, EJB has just become Sun Microsystem's latest developer certification. Whether you want to be certifiable or just want to learn the technology inside and out, Head First...
Semantic Grid: Model, Methodology, and Applications (Advanced Topics in Science and Technology in China)
Semantic Grid: Model, Methodology, and Applications (Advanced Topics in Science and Technology in China)

Semantic Grid: Model, Methodology, and Applications introduces to the science, core technologies, and killer applications. First, scientific issues of semantic grid systems are covered, followed by two basic technical issues, data-level semantic mapping, and service-level semantic interoperating. Two killer applications are then introduced to...

OpenGL Programming Guide: The Official Guide to Learning OpenGL, Versions 3.0 and 3.1 (7th Edition)
OpenGL Programming Guide: The Official Guide to Learning OpenGL, Versions 3.0 and 3.1 (7th Edition)

OpenGL is a powerful software interface used to produce high-quality, computer-generated images and interactive applications using 2D and 3D objects, bitmaps, and color images.

 

The...

Pentaho Solutions: Business Intelligence and Data Warehousing with Pentaho and MySQL
Pentaho Solutions: Business Intelligence and Data Warehousing with Pentaho and MySQL
Your all-in-one resource for using Pentaho with MySQL for Business Intelligence and Data Warehousing

Open-source Pentaho provides business intelligence (BI) and data warehousing solutions at a fraction of the cost of proprietary solutions. Now you can take advantage of Pentaho for your business needs with this practical...

Visual Media Coding and Transmission
Visual Media Coding and Transmission

This book presents the state-of-the-art in visual media coding and transmission

Visual Media Coding and Transmission is an output of VISNET II NoE, which is an EC IST-FP6 collaborative research project by twelve esteemed institutions from across Europe in the fields of networked audiovisual systems and...

Middleware Management with Oracle Enterprise Manager Grid Control 10g R5
Middleware Management with Oracle Enterprise Manager Grid Control 10g R5
Today's IT environment is very complex, encompassing a myriad of technologies and middleware platforms. Many organizations have large and heterogeneous middleware platforms that power their enterprise applications and it is often a real challenge for administrators to meet agreed service levels and minimize downtime. Oracle Enterprise Manager...
Always-On Enterprise Information Systems for Business Continuance: Technologies for Reliable and Scalable Operations (Premier Reference Source)
Always-On Enterprise Information Systems for Business Continuance: Technologies for Reliable and Scalable Operations (Premier Reference Source)
In order to stay competitive, modern businesses need to adopt an enterprise information system or an integrated IT platform that operates on an always-on basis in order to remain resilient, continuous, operational, adaptive, and responsive in this increasingly competitive and changing business environment.

Always-On Enterprise...

Spring Persistence with Hibernate
Spring Persistence with Hibernate

Spring is the leading platform to build and run enterprise Java applications. Spring's Hibernate integration makes it easy to mix and match persistence methodologies simplifying your Hibernate applications. You can incorporate lots of Inversion of Control (IoC) convenience features to address many typical Hibernate integration issues,...

Schaum's Outline of XML
Schaum's Outline of XML
Another spin-off of the browser wars has been the desire by the software giants to merge the Web and the desktop. With the browser becoming more of an application as well as a surfing tool, it grew in size, complexity, glitz, and glamour. What was needed was a simple, back-to-basics method of data exchange. It is not necessary to change the Web...
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