The first book devoted entirely to B2B social marketing
B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots...
Methadone and buprenorphine are the only two opioids that are indicated for the management of both pain and opioid-related drug addiction. Both present unique challenges to the general practitioner and pain specialist, requiring a separate analysis from the rest of the drugs in the same family.
The essays in this book not only examine the variety of atheist expression and experience in the Western context, they also explore how local, national and international settings may contribute to the shaping of atheist identities. By addressing identity at these different levels, the book explores how individuals construct their own...
The motivation behind the conception of this monograph was to advance scientific knowledge about the design and control of workflow processes. A workflow pr- ess (or workflow for short) is a specific type of business process, a way of or- nizing work and resources. Workflows are commonly found within large admin- trative organizations such as...
A comprehensive review of the uses and interpretation of anthropometric references undertaken by WHO in the early 1990s concluded that new growth curves were needed to replace the existing international reference.
To develop new standards, a multi-country study was carried out to collect primary growth data and related...
This important and timely book provides a systematic treatment of temporary organizations - an increasingly prevalent organizational form in which organizations work together on a joint task - for example, a movie production, a rescue operation, development of a new product - for an ex ante limited period of time. Demonstrating that temporary...
"Want excellent insights on retirement planning from a professional who’s actually experienced retirement himself? You’ll get just that from Stan Hinden’s book, How to Retire Happy, now in its third edition. Stan was a Washington Post financial reporter for 20 years, and after he retired, he wrote the...
Nuts-and-bolts guidance on the laws, rules, and regulations governing the nonprofit sector—from leading nonprofit law expert, Bruce R. Hopkins
Nonprofits must comply with stringent federal and state laws due to their special tax-exempt status; the government's ultimate threat is revocation of a nonprofit's...
Why has the clean, limitless energy promised by fusion always seemed just out of reach?
Search for the Ultimate Energy Source: A History of the U.S. Fusion Energy Program, explains the fundamentals and concepts behind fusion power, and traces the development of fusion historically by decadeâcovering its history as...
This volume examines the relations between popular culture production and export and the state in East and Southeast Asia including the urban centres and middle-classes of Taiwan, South Korea, Japan, Singapore, Indonesia, Malaysia, China, Thailand, and the Philippines. It addresses the shift in official thinking toward the role of popular...
Emerging Trends in ICT Security, an edited volume, discusses the foundations and theoretical aspects of ICT security; covers trends, analytics, assessments and frameworks necessary for performance analysis and evaluation; and gives you the state-of-the-art knowledge needed for successful deployment of security solutions in many...
These papers on Intelligent Data Analysis and Management (IDAM) examine issues related to the research and applications of Artificial Intelligence techniques in data analysis and management across a variety of disciplines. The papers derive from the 2013 IDAM conference in Kaohsiung ,Taiwan. It is an interdisciplinary research field involving...
