This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a...

As highways, crossing points, and urban streets become increasingly jammed with traffic, more and more roadway authorities are turning to electronic tolling and pricing to manage traffic and road usage. This authoritative book offers professionals expert guidance in planning, procuring, and operating electronic tolling and road-user charging...

Jitter, noise, and bit error (JNB) and signal integrity (SI) have become today‘s greatest challenges in high-speed digital design. Now, there’s a...

A range of alternative mechanisms can usually be postulated for most organic chemical reactions, and identification of the most likely requires detailed investigation. Investigation of Organic Reactions and their Mechanisms will serve as a guide for the trained chemist who needs to characterise an organic chemical reaction and investigate its...

All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then. The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable,...

Computer-based systems known as decision support systems (DSS) play a vital role in helping professionals across various fields of practice...

Dr Donald Bailey starts with introductory material considering the problem of embedded image processing, and how some of the issues may be solved using parallel hardware solutions. Field programmable gate arrays (FPGAs) are introduced as a technology that provides flexible, fine-grained hardware that can readily exploit parallelism within...

Reliability-based design is the only engineering methodology currently available which can ensure self-consistency in both physical and probabilistic terms.  It is also uniquely compatible with the theoretical basis underlying other disciplines such as structural design. It is especially relevant as geotechnical design becomes subject to...

Since 2001, the CERT® Insider Threat Center at Carnegie Mellon University’s Software Engineering Institute (SEI) has collected and analyzed information about more than seven hundred insider cyber crimes, ranging from national security espionage to theft of trade secrets. The CERT® Guide to Insider...