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Selling and Sales Management (8th Edition)
Selling and Sales Management (8th Edition)

This text covers what must still be the most important element of the marketing mix for most students and practitioners. With a move away from the selling function towards more esoteric areas of marketing over the past few years, this vital aspect of marketing has been somewhat neglected. However, in the end it has to be face-toface contact...

The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency, and Adaptability
The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency, and Adaptability

Every business process in every organization can be made better, more efficient, more flexible and more adaptable to changing needs. Business process improvement (BPI) can drive substantial bottom-line increases, ultimately accelerating the revenue cycle. "The Power of Business-Process Improvement" proves that even sweeping BPI...

Performance Dashboards: Measuring, Monitoring, and Managing Your Business
Performance Dashboards: Measuring, Monitoring, and Managing Your Business

The Power of FOCUS … Over the past several decades we all have been trying to use information through technology to optimize our businesses and make our lives easier. So why have so many businesses failed and why do most organizations continue to struggle to fi nd that “ competitive advantage ” that will take them to the...

Project Workout: A Toolkit for reaping the rewards from all your business projects (3rd Edition)
Project Workout: A Toolkit for reaping the rewards from all your business projects (3rd Edition)
The forward progress of companies has always depended heavily on the management of projects. New plants, new products, new organizations, new methods, new ventures – all required dedicated teams working to strict timetables and separate budgets. But today there’s a vital difference. The project management mode has...
Fundamentals of Database Systems (6th Edition)
Fundamentals of Database Systems (6th Edition)

This book introduces the fundamental concepts necessary for designing, using, and implementing database systems and database applications. Our presentation stresses the fundamentals of database modeling and design, the languages and models provided by the database management systems, and database...

Hacker's Delight (2nd Edition)
Hacker's Delight (2nd Edition)

In Hacker’s Delight, Second Edition, Hank Warren once again compiles an irresistible collection of programming hacks: timesaving techniques, algorithms, and tricks that help programmers build more elegant and efficient software, while also gaining deeper insights into their craft. Warren’s hacks...

Business Finance: Theory and Practice
Business Finance: Theory and Practice
This book attempts to deal with financing and investment decision making, with particular focus on the private sector of the UK economy. Its approach is to set out the theories that surround each area of financial decision making and relate these to what appears to happen in practice. Where theory and practice diverge, the book...
Capturing New Markets: How Smart Companies Create Opportunities Others Don't
Capturing New Markets: How Smart Companies Create Opportunities Others Don't

Hero of Alexandria had a great idea. In the first century ad, Hero’s design of the fi rst steam engine was ingenious and workable. Indeed, classical scholars have argued that it could have been combined with other inventions of the era to create a steam locomotive and railroad, transforming commerce and military affairs in the ancient...

Radiation Oncology: A Physicist's-Eye View (Biological and Medical Physics, Biomedical Engineering)
Radiation Oncology: A Physicist's-Eye View (Biological and Medical Physics, Biomedical Engineering)

The papers collected in this hugely useful volume cover the principle physical and biological aspects of radiation therapy and in addition, address practical clinical considerations in the planning and delivering of that therapy. The importance of the assessment of uncertainties is emphasized. Topics include an overview of the physics of the...

Biomechanics: Principles and Applications, Second Edition
Biomechanics: Principles and Applications, Second Edition
Engineering is the integration of art and science and involves the use of systematic knowledge based on the principles of mathematics and the physical sciences to design and develop systems that have direct practical applicability for the benefit of mankind and society.With this philosophy in mind, the importance of the engineering...
Cardiovascular Magnetic Resonance Imaging (Contemporary Cardiology)
Cardiovascular Magnetic Resonance Imaging (Contemporary Cardiology)
Since the successful invention of the first Magnetic Resonance Imaging (MRI) system by Damadian et al. for cancer diagnosis three decades ago, the medical use of MRI has developed rapidly applicable to a wide range of diseases. Since the first attempt to image the heart with MRI in the early 1980s, extensive hardware and software...
Text Atlas of Podiatric Dermatology
Text Atlas of Podiatric Dermatology
For many years there has been a very positive link between podiatry and clinical dermatology, but unfortunately they largely remain apart in most medical cultures, both in training and in practice. Where they have begun to overlap in the clinical treatment of foot dermatological problems the benefits rapidly become obvious to those...
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