E-marketing impacts all aspects of marketing from strategy and planning through the marketing mix, marketing communications and buyer behaviour to marketing research. eMarketing eXcellence highlights the most significant opportunities, pitfalls and defines the new marketing approaches needed. It highlights best practice in applying digital...

Over a decade ago, a small team of designers met in a small conference room on the second floor of Building 41 at Microsoft to create a brand-new language, C#. The guiding principles of the language emphasized simplicity, familiarity, safety, and practicality. Of course, all those principles needed to balance against one another; none are...

Like all engineering activities, computer programming is both craft and science. Building a bridge or a computer program requires familiarity with the known techniques for the overall design of similar artifacts. And making intelligent choices among the available techniques and designs requires understanding of the mathematical principles...

Perhaps the largest impact that Bayesian networks have had is on the field of AI, where they were...

Concurrent Programs are notoriously difficult to get right. This book provides a systematic and practical approach to designing, analyzing and implementing concurrent programs. Concurrency concepts and techniques are introduced and illustrated using both state models and Java programs. The design models enable concurrent behavior to be...

Although vast activity exists, especially recent, the editors did not find any book that treats applied algorithms in a comprehensive manner. The editors discovered a number of graduate courses in computer science programs with titles such as “Design and Analysis of Algorithms, “Combinatorial Algorithms” “Evolutionary...

HDL (hardware description language) and FPGA (field-programmable gate array) devices allow designers to quickly develop and simulate a sophisticated digital circuit, realize it on a prototyping device, and verify operation of the physical implementation. As these technologies mature, they have become mainstream practice. We can now use a PC...

Natural Language Processing is used everywhere - in search engines, spell checkers, mobile phones, computer games - even your washing machine. Python's Natural Language Toolkit (NTLK) suite of libraries has rapidly emerged as one of the most efficient tools for Natural Language Processing. You want to employ nothing less than the best...

This is a practical tutorial written in a clear and easy-to-understand style taking the reader through relevant, real-world examples that can be put into practice immediately. It contains detailed instructions and plenty of screenshots to make it easier for readers to understand Oracle E-Business Suite and work on it effectively. This book is...

Microsoft SQL Server 2008 Administration for Oracle DBAs shows you how to use your experience as an Oracle DBA to get up to speed quickly on the Microsoft SQL Server platform. Authors with real-world expertise in both Oracle and SQL Server introduce you to...

This handy Portable Genius guide is designed to help you avoid hassle, save time, and quickly learn what you need to know to use Apple’s Aperture digital photography software effectively—and have...

This comprehensive guide is packed with practical examples and insights into...