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 Customer Management ExcellenceCRM today is much like BPR in the 1990s. It is the strategy of the 21st century. Everyone is jumping on the bandwagon, but few are doing it in a way that will reap long-term benefits. And while billions are being spent worldwide, as yet there is not one case study of a true CRM focused company that is achieving major business success. Why?
... | | | | Making Scorecards Actionable: Balancing Strategy and Control"The attraction of balanced scorecards is to help translate strategy into the stories, business logic and tasks that grab people's imaginations and so result in purposeful action. Yet, too often, it hasn't worked that way. In a refreshingly honest and pragmatic way, the authors analyse both the successes and failures of companies using... |
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Cost Estimation Techniques for Web ProjectsHaving realistic estimates of effort at an early stage in a Web project's life is vital to the successful management of resources. The principles of the prediction process are identifying the influencing factors, gathering past project data, generating an effort prediction model, and assessing the effectiveness of such prediction model. Cost... | | Software Process Improvement: 14th European Conference, EuroSPI 2007, Potsdam, Germany, September 26-28, 2007, ProceedingsThis textbook is intended for use by SPI (software process improvement) managers and researchers, quality managers, and experienced project and research managers. The papers constitute the research proceedings of the 14th EuroSPI (European Software Process Improvement, www.eurospi.net) conference in Potsdam, September 26-28, 2007, Germany.... | | Data Mining Applications for Empowering Knowledge SocietiesData Mining techniques are gradually becoming essential components of corporate intelligence systems and progressively evolving into a pervasive technology within activities that range from the utilization of historical data to predicting the success of an awareness campaign. In reality, data mining is becoming an interdisciplinary field driven by... |
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