Brassington and Pettitt's Essentials of Marketing is the indispensable introduction to the subject for all students taking a short or one-semester Marketing module whatever their background. The second edition retains the lively writing style and authority of the authors' Principles of Marketing, and highlights the links between...

There are three simple stages to achieving goals: 1. set the goal 2. create a sequence of steps for achieving it 3. monitor progress and make adjustments Easy. In theory. So why do some people consistently beat goals - and become serial success stories - whereras others find it much more difficult and tend to stumble every time? The answer is...

Since the first edition of Identification of Pathogenic Fungi, there has been incredible progress in the diagnosis, treatment and prevention of fungal diseases: new methods of diagnosis have been introduced, and new antifungal agents have been licensed for use. However, these developments have been offset by the emergence of resistance...

From a little renegade scripting language to the de facto standard platform of today, JavaScript has become a universal language available in the widest range of devices; it is truly the 'write once, run everywhere’ language. However, as JavaScript applications become more complicated, testing and applying sustainable software...

This book captures the essence of current workforce development perspectives and draws on extensive global research to uncover a range of issues confronting organisations. Taking primarily an Australian outlook after the global financial crisis and tracing the progress of a national industry sector, each chapter delves into a major area of...

Completely updated for iOS 7 and Xcode 5

This book brings together reliable, proven solutions for the heart of day-to-day iOS 7 development. Renowned  iOS programming expert Erica Sadun and top iOS developer Rich Wardwell cover all you need to create successful iOS 7 mobile apps with standard APIs and interface...

Reflecting new discoveries in fingerprint science, Lee and Gaensslen’s Advances in Fingerprint Technology, Third Edition has been completely updated with new material and nearly double the references contained in the previous edition. The book begins with a detailed review of current, widely used development techniques,...

• Build real-world web applications using the Laravel 4 framework
• Learn how to configure, optimize and deploy Laravel 4 applications
• Packed with illustrations along with lots of...

• Create eight different games using HTML5
• Learn essential games development techniques, such as game loop, animations, and browser storage
• Follow the project-based approach to build games from start...

• Learn about the fascinating functionalities of ElasticSearch like data...

Digital control systems are becoming increasingly prevalent and important within industry. In recent years significant progress has been made in their analysis and design – particularly within the areas of microprocessors and digital signal processors. The traditional approach to teaching digital control assumes an understanding of...