Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

From power plants to medicine to avionics, the world increasingly depends on computer systems that can compute and respond to various excitations in real time. The Fourth Edition of Real-Time Systems Design and...

Paris Free & Dirt Cheap will offer readers a multitude of choices, insiders knowledge, local short-cuts and tips to maximise their time in the city when on a budget. From the left and right banks to around the islands and along the river, this guide will explore shopping, eating, drinking, museums, monuments, shows, readings,...

On your marks, get set, read!

Most adults today are working with antiquated skills and ingrained beliefs about their reading abilities, or lack thereof. But with the tips and examples offered in The Complete Idiot’s Guide® to Speed Reading, getting through a load of must-do reading doesn’t have to be an...

Suitable for senior undergraduates and beginning graduate students in mathematics, this book is an introduction to algebraic number theory at an elementary level. Prerequisites are kept to a minimum, and numerous examples illustrating the material occur throughout the text. References to suggested readings and to the biographies of...

Fully revised to meet Adobe's Creative Suite 6 release, Exploring Adobe Photoshop CS6 is the resource you need for mastering this industry-standard digital imaging program. From the software's foundations to new features and enhancements only available in version CS6, the book delivers the stellar coverage and tools readers...

• simpler ways to test arguments than those available in competing textbooks, including...

• Get acquainted with fundamental concepts such as tools and circuits required for the projects
• Develop stunning cost-effective projects and build your own range of designs including...

The Encyclopedia of the Hundred Years War provides its users with clear,...

Early Christian Reader is a sourcebook and textbook that offers a welcoming and informed entrée into the complex world of the earliest Christian literature. The books of the New Testament (NRSV) are presented in a plausible chronological order rather than the canonical order encountered in modern New Testaments. In addition,...

This is the new edition of the highly successful practical guide for clinicians developing tools to measure subjective states, attitudes or non-tangible outcomes in their patients. It is widely used by people from many disciplines, who have only a limited knowledge of statistics.

This thoroughly updated edition of Health...