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 Advertising Theory (Routledge Communication Series)
Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this... |  |  Linguistics: An Introduction to Language and Communication
This popular introductory linguistics text is unique in the way various themes are integrated throughout the book. One primary theme is the question, "How is a speaker's communicative intent recognized?" Rather than treat phonology, phonetics, morphology, syntax, semantics, and pragmatics as completely separate fields, the text... |  |  Transitions in Nursing: Preparing for Professional Practice, 3e
New edition of the essential text for senior nursing students transitioning to professional nursing practice.
Now in its third edition, the popular Transitions in Nursing continues to recognise the issues and challenges faced by senior students making the transition to nursing practice.
Transitions in... |
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 Introduction to Logic
Introduction to Logic combines likely the broadest scope of any logic textbook available with clear, concise writing and interesting examples and arguments. Its key features, all retained in the Second Edition, include:
• simpler ways to test arguments than those available in competing textbooks, including... |  |  Early Christian Reader
Early Christian Reader is a sourcebook and textbook that offers a welcoming and informed entrée into the complex world of the earliest Christian literature. The books of the New Testament (NRSV) are presented in a plausible chronological order rather than the canonical order encountered in modern New Testaments. In addition,... |  |  Encyclopedia of the Hundred Years War
Provides clear, concise, and basic descriptions and definitions to over 260 key people, events, and terms relating to the series of conflicts between France and England in the 14th and 15th centuries that later came to be known as the Hundred Years War.
The Encyclopedia of the Hundred Years War provides its users with clear,... |
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