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Software Development: Case Studies in Java
Software Development: Case Studies in Java

In order to be able to write good software, students will need to be familiar with a range of techniques; good programming practice, experience of problem solving, familiarity with development methodologies, and knowledge of software processes. This book takes a new approach to the teaching of software development. Using a collection of case...

Meta-Algorithmics: Patterns for Robust, Low Cost, High Quality Systems
Meta-Algorithmics: Patterns for Robust, Low Cost, High Quality Systems

The confluence of cloud computing, parallelism and advanced machine intelligence approaches has created a world in which the optimum knowledge system will usually be architected from the combination of two or more knowledge-generating systems. There is a need, then, to provide a reusable, broadly-applicable set of design patterns to empower...

Scene of the Cybercrime, Second Edition
Scene of the Cybercrime, Second Edition

When it comes to computer crimes, the criminals got a big head start. But the law enforcement and IT security communities are now working diligently to develop the knowledge, skills, and tools to successfully investigate and prosecute Cybercrime cases. When the first edition of "Scene of the Cybercrime" published in 2002, it was one...

Marketing Plans for Services: A Complete Guide
Marketing Plans for Services: A Complete Guide

Marketing Plans for Services, Third Edition is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key misunderstandings about marketing and the nature of services and relationship marketing.

The marketer is taken step-by-step through the key phases...

Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
Next Generation Business Strategies for the Base of the Pyramid: New Approaches for Building Mutual Value
During the last decade, first-generation "Base of the Pyramid" (BoP) ventures focused primarily on "finding a fortune at the BoP" by selling existing goods to and sourcing familiar products from the world's four billion poorest people. Many of these initiatives did not scale, and some failed outright. But through...
Five Stars: Putting Online Reviews to Work for Your Business
Five Stars: Putting Online Reviews to Work for Your Business

Create positive visibility for your business with this essential roadmap

Everyone now understands the importance of online reviews on sites such as Yelp. This unique book helps you influence the process and leverage the results to increase sales and revenue. Five Stars is the perfect guide to a timely and crucial...

Organic Chemistry
Organic Chemistry

Succeed in the course with this student-friendly, proven text. Designed throughout to help you master key concepts and improve your problem-solving skills, CHEMISTRY, Seventh Edition includes a running margin glossary, end-of-chapter in-text mini study guides, a focus on "how to" skills, and more in-chapter examples and problems...

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

...

Pro SQL Server Internals
Pro SQL Server Internals

Pro SQL Server Internals explains how different SQL Server components work "under the hood" and how they communicate with each other. This is the practical book with a large number of examples that will show you how various design and implementation decisions affect the behavior and performance of your systems.

...
Escape Velocity: Free Your Company's Future from the Pull of the Past
Escape Velocity: Free Your Company's Future from the Pull of the Past

“Readthis book to learn how to create a company as powerful as Apple.”—Guy Kawasaki,former chief evangelist of Apple

InEscape Velocity Geoffrey A. Moore, author of the marketing masterwork Crossingthe Chasm, teaches twenty-first century enterprises how to overcome thepull of the past and reorient...

Big Picture Economics: How to Navigate the New Global Economy
Big Picture Economics: How to Navigate the New Global Economy

Navigate the economy with this insightful new book The world is awash with economic information. Governments release reports. Pundits give their interpretation on television. And the stock market may go its own way, confusing everyone. How can you better understand what it means for you? Big Picture Economics , a new book by award-winning...

Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
Big Data Bootcamp: What Managers Need to Know to Profit from the Big Data Revolution
 

Investors and technology gurus have called big data one of the most important trends to come along in decades. Big Data Bootcamp explains what big data is and how you can use it in your company to become one of tomorrow’s market leaders. Along the way, it explains the very latest...

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