How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

If you've...

XNA 3.0 GAME DEVELOPMENT FOR TEENS is a complete guide to entry level programming and computer game development using XNA 3.0 and the Visual C# 2008 Express programming language for beginners. This book shows readers how to create and execute computer games on their PC, and then how to port their PC games over to their Xbox 360 or Zune...

Modern computing is no longer about devices but is all about providing services, a natural progression that both consumers and enterprises are eager to embrace. As it can deliver those services, efficiently and with quality, at compelling price levels, cloud computing is with us to stay. Ubiquitously and quite definitively, cloud...

Style is a fundamental and ubiquitous aspect of the human experience: Everyone instantly and constantly assesses people and things according to their individual styles, academics establish careers by researching musical, artistic, or architectural styles, and entire industries maintain themselves by continuously creating and marketing new...

This is the definitive, realistic, actionable guide to starting fast with Scrum and agile–and then succeeding over the long haul. Leading agile consultant...

For Web services to succeed as part of SOA, they require balanced, effective technical contracts that enable services to be evolved and repeatedly reused for years to come....

Leaders of software-development projects face many challenges. First, you must produce a quality product on schedule and on budget. Second, you must foster and encourage a cohesive, motivated, and smoothly operating team. And third, you must maintain a clear and consistent focus on short- and long-term goals, while exemplifying quality...

"Cybercrime and cyber-terrorism represent a serious challenge to society as a whole." - Hans Christian Krüger, Deputy Secretary General of the Council of Europe
Crime has been with us as long as laws have existed, and modern technology has given us a new type of criminal activity: cybercrime. Computer and...

Essential SharePoint® 2010 approaches Microsoft SharePoint Server 2010 from a strict business value perspective,...

Use your SQL Server experience to set up and maintain a high-performance Oracle Database environment. Written by a DBA with expertise in both platforms, Oracle Database Administration for Microsoft SQL Server DBAs illustrates each technique with clear...

The idea that some day robots may have emotions has captured the imagination of many and has been dramatized by robots and androids in such famous movies as 2001 Space Odyssey's HAL or Star Trek's Data. By contrast, the editors of this book have assembled a panel of experts in neuroscience and artificial intelligence who have dared to...