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 Basic Engineering Mathematics
Unlike most engineering maths texts, this book does not assume a firm grasp of GCSE maths, and unlike low-level general maths texts, the content is tailored specifically to the needs of engineers. The result is a unique book written for engineering students that takes a starting point below GCSE level. Basic Engineering Mathematics is... |  |  Thinking Strategically in Turbulent Times: An Inside View of Strategy Making
An emergent approach to organizational strategy making assumptions that few organizations actually realize the goal of deliberative, top-down strategic planning, and that effective strategy making occurs on a continual basis and is a shared activity of the entire organization. This innovative book provides the first in-depth look at how real... |  |  Essentials of Consumer Behavior
Essentials of Consumer Behavior offers an alternative to traditional textbooks for graduate students. Shorter than competing books, but no less rigorous, it includes unique material on vulnerable consumers and ethics.
Balancing a strong academic foundation with a practical approach, Stephens emphasizes that consumer... |
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