Short animation projects are ambitious and time-consuming, but with a good plan and toolset, they can be hugely rewarding. Blender expert Roland Hess will get you up to speed on animated short fundamentals, including writing, storyboarding, blocking, and character creation. This follow-up of Blender Foundations will introduce the more...

Now in its third edition, this successful must-have manual is thoroughly updated with new chapters and material, covering issues including:

* Technology development - the different types of travel agency systems available, what they do, how they do it and how to use them
* The Internet -...

'Essential Law for Marketers' offers clear and concise explanations of the laws that impact on the practice of marketing, advertising, sponsorship, design and public relations, providing expert guidance on crucial issues for the busy practitioner.

Each chapter in the book offers, in simple English,...

There are increasing calls for social science researchers to work more closely with research users. References to engaging users in and with research are now common in research funding requirements, national research strategies and large-scale research programmes. User engagement has therefore become part of the rhetoric of educational and...

The BTEC National Engineering course has a brand new syllabus and this text is now fully updated to reflect these changes. It introduces electrical principles and...

First edition: Winner of Choice Magazine - Outstanding Academic Titles for 2007 Sustainability promises both reduced environmental impacts and real cash savings for any organization - be it a business, non-profit/NGO or government department. This easy-to-use manual has been written by top business consultants specifically to help managers,...

Collaborative leadership is about delivering results across boundaries. The nature of that boundary is important, whether it's a formal contract or an informal agreement between two parties to work together for a common aim. And leaders need to be clear about where the boundary lies and how to use the different capabilities on either side...

The very best business isn’t born out of hunches, macho tactical skirmishing or simply ‘being busy’, but is the product of careful calculation and understanding customers’ needs, wants and aspirations. Marketing Strategy Masterclass is a ‘how to’ book of marketing strategy focused on doing what our...

Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field.
It is about achieving a total understanding of the concepts that underlie...

* Where are we now? - Strategic and marketing analysis
* Where do we want to be? - Strategic direction and strategy...

Few people realise how many projects people actually manage. Or how many of the theoretical approaches to Project Management do not meet the test of the real world.

This intensive look at Project Management teaches people what they need to know to lead, or be a member of, a project team. Most Project...

Learning Made Simple books give you skills without frills. They are matched to the main qualifications and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to readers' needs.

Using full...