The first textbook of its kind, Quantitative Corpus Linguistics with R demonstrates how to use the open source programming language R for corpus linguistic analyses. Computational and corpus linguists doing corpus work will find that R provides an enormous range of functions that currently require several programs to...

Just as the previous generation was raised in front of televisions, adolescents at the turn of the 21st century are being raised in an internet-enabled world where blogs, social networking, and instant messaging are competing with face-to-face and telephone communication as the dominant means through which personal interaction takes place....

The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study...

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisified in the same way.

The 4th edition of International Marketing has been written...

Equipping the reader with a...

Russia’s Skinheads: Exploring and Rethinking Subcultural Lives provides a thorough examination of the phenomenon of skinheads, explaining its nature and its significance, and assessing how far Russian skinhead subculture is the ‘lumpen’ end of the extreme nationalist ideological spectrum. There are large numbers of...

Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas...

Make the most of your ability to teach business-to-business marketing!

Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers examines the essential issues of teaching business-to-business marketing courses at all four university levels. An international network of educators and...

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently practised in the modern...

Business Process Management: Practical Guidelines to Successful Implementations provides organizational leadership with an understanding of Business Process Management and its benefits to an organization.

This is an easy-to-use, easy-to-read guide that provides a practical...

This book is a must-read for anyone responsible for projects and initiatives that span functional and geographical divides. Authors Moran and Youngdahl bring extensive experience and learning from industry practice to present a clear and straightforward treatment of the leadership skills and knowledge required to lead projects that are global...