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 Punk Marketing: Get Off Your Ass and Join the Revolution
This is a manifesto and practical guide for all business people, those involved in marketing and even those who think they're not. These are the folks who have witnessed that the shift in power from business to consumer has dulled the traditional tools of marketing. Our book introduces a radical new approach, and new lexicon, to a... |  |  Ft Guide to Business Start Up 2009 (Financial Times Series)
'A must for any small business owner' Federation of Small Businesses Starting your own business can be a daunting task. The Financial Times Guide to Business Start Up is a comprehensive and trusted guide that will cover every important aspect of your business start up. It offers essential guidance on everything from developing your... |  |  Hands-On Database
Many students taking an introductory database course need hands-on experience.
Typically, they are under pressure to finish quickly with a certificate or degree and get to work. They need to get actual practice in the process of designing and developing databases that they can apply in their future employment. They need to create... |
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 Accounting Best Practices (Wiley Best Practices)
The accounting department is a cost center. It does not directly generate revenues, but, rather, provides a fi xed set of services to the rest of the company, and is asked to do so at the lowest possible cost. Consequently, the accounting staff is called on to process transactions, write reports, create new processes, or investigate old... |  |  Accounting for Non-Accountants: The Fast and Easy Way to Learn the Basics
Accounting for Non-Accountants is the perfect accounting guide for anyone who has never taken an accounting class, and has no idea what a balance sheet, income statement, or statement of cash flow is.
Dr. Wayne Label covers it all, in a style that's easy to understand and apply. This guide will help you get your... |  |  Cloud Standards: Agreements That Hold Together Clouds
Cloud computing is often described as providing computing resources the way electric utilities provide energy. In theory, anyone with an adequate connection to the Internet should be able to tap into a cloud provider and get exactly the computing resources they want when they want it, just like plugging into the electricity grid and... |
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