Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...

Pro Couchbase Server is a hands-on guide for developers and administrators who want to take advantage of the power and scalability of Couchbase Server in their applications. This book takes you from the basics of NoSQL database design, through application development, to Couchbase Server administration. Never have document databases...

C# is...

• Build real-world web applications using the Laravel 4 framework
• Learn how to configure, optimize and deploy Laravel 4 applications
• Packed with illustrations along with lots of...

• Get acquainted with the new features of iOS7 through real-world, project-based learning
• Take an in-depth look at Xcode 5, Foundation, and autolayout
• ...

Migrating to Android for iOS Developers gives you—as an experienced native iOS app developer—the skills to learn native Android apps development from scratch. Starting with preparing your Android integrated development environment and introducing just enough Android application framework fundamentals, you’ll...

• Harness the power of DirectInput and XInput to detect and respond to user input from keyboard, mouse, and joysticks/gamepads while adding the allimportant interactivity to your games
• Make the most of Direct2D,...

• Learn the basics of the Unity 3D game engine by building five small, functional game projects
• Explore simplification and iteration techniques that will make you more successful as a game...

Learn Unity Programming with UnityScript is your step-by-step guide to learning to make your first Unity games using UnityScript. You will move from point-and-click components to fully customized features. You need no prior programming knowledge or any experience with other design tools such as PhotoShop or Illustrator - you can...

Since the first edition of "E-learning by Design", e-learning has evolved rapidly and fringe techniques have moved into the mainstream. Underlying and underwriting these changes in e learning are advances in technology and changes in society. The second edition of the bestselling book "E-Learning by Design" offers a...

Introductory Probability is a pleasure to read and provides a fine answer to the question: How do you construct Brownian motion from scratch, given that you are a competent analyst? There are at least two ways to develop probability theory. The more familiar path is to treat it as its own discipline, and work from intuitive examples such as...

Sooner or later, we all find ourselves in front of an audience with nothing more to rely on than the power of our words. To lead today is to be a great persuader. We need the ability to mobilise ideas, appeal to values and inspire action. To find the right words, and the memorable words, to carry an audience and change things.In the business...