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Sales Therapy: Effective Selling for the Small Business Owner
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count.
Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So... | | Applied Microsoft .NET Framework ProgrammingOver the years, our computing lifestyles have changed. Today, everyone sees the value of
the Internet, and our computing lifestyle is becoming more and more dependent on Webbased
services. Personally, I love to shop, get traffic conditions, compare products, buy
tickets, and read product reviews all via the Internet.
... | | Start: How to get your business underway
Thanks for picking up this book. You are obviously in the
mood for change, and you have already admitted to yourself
that you might need a bit of help. That’s two massive steps
already. People set up businesses when they get fed up
with the way other companies do things, or if they have a
brilliant idea, or if they... |
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| | | | 100 Great Marketing Ideas (100 Great Ideas)
IF YOU PICKED this book up, you are probably looking for some
new ideas. You might be a marketer yourself, you might be an
entrepreneur or small business person, or you might just want to be
able to drop in a few good ideas at the next meeting. This book will
help with any of those aims.
Marketing is, above... |
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eBay® QuickSteps, 2nd EditionStep-by-Step, Full-Color Graphics!
Get started using eBay right away-the QuickSteps way. Color screenshots and clear instructions show you how to buy and sell just about anything. You'll learn to navigate eBay, become a member, and develop strategies for buying at the lowest prices. You'll also find out how to list your items... | | Learn BlackBerry Games Development
BlackBerry smart phones aren’t just for business. In fact, throw away that boring spreadsheet, tear up that yearly budget report—the BlackBerry is a lean, mean game-playing machine. Carol Hamer and Andrew Davison, expert software game developers, show you how to leverage the BlackBerry Java™ Development Environment (based on... | | Creating a Website: The Missing Manual
These days, it’s all but impossible to find someone who hasn’t heard of the Internet. Companies create websites before they make business plans. Political activists skip the debates and trash-talk their opponents online. Even formerly technophobic grandmothers spend hours emailing old friends (and selling the odd family... |
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MySpace For Dummies (Computer/Tech)"I mentioned earlier the phenomenon that is Dummies and here is an example of just what it does best." (The Bookseller, Friday 14th March 2008)
MySpace has more than 100 million active users. For many of them, MySpace is their central hub for connecting and communicating. They come to meet new people, keep... | | Cocoa Touch for iPhone OS 3 (Developer Reference)Join the gold rush to developing cool iPhone apps with this complete iPhone OS 3 developer’s guide. Professional developer Jiva DeVoe speaks your language, and he talks you through the entire process—from explaining Cocoa Touch and the iPhone SDK to using Xcode and the Game Kit API. Follow step-by-step tutorials, then apply practical... | | Power Sales WritingWrite for results with speed, power, and confidence!
Want to write powerful business communications that command attention, drive home your message, and deliver the desired outcome? Want to save countless hours doing it? Power Sales Writing shows you how. This brisk, no-nonsense guide presents simple rules and... |
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