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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets

In Global Brand Strategy, Sicco van Gelder tackles this central issue head on. He shows how both global and local brand management need to agree on a common basis for their brand strategy and planning. Drawing on his extensive experience, he has created a unique framework—the Global Brand Proposition Model—which enables them...

Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles
Playing with Color: 50 Graphic Experiments for Exploring Color Design Principles

Playing with Color is a highly accessible, fun approach to learning color application and principles. This hands-on book begins with an introduction to the philosophy of learning through the process of play. It then leads to a series of experimental design projects with an emphasis on color, providing the reader with a...

The Sensitivity Principle in Epistemology
The Sensitivity Principle in Epistemology

The sensitivity principle is a compelling idea in epistemology and is typically characterized as a necessary condition for knowledge. This collection of thirteen new essays constitutes a state-of-the-art discussion of this important principle. Some of the essays build on and strengthen sensitivity-based accounts of knowledge and offer novel...

Metal Forming: Mechanics and Metallurgy
Metal Forming: Mechanics and Metallurgy
My coauthor Robert Caddell died in 1990. I have greatly missed interacting with him.

The biggest changes from the second edition are an enlargement and reorganization of the last third of the book, which deals with sheet metal forming. Changes have been made to the chapters on bending, plastic anisotropy, and cup
...
Molecular and Diagnostic Procedures in Mycoplasmology: Diagnostic Procedures, Volume II
Molecular and Diagnostic Procedures in Mycoplasmology: Diagnostic Procedures, Volume II
This book and its companion, Volume I, concentrate on new procedures--especially those based on the new molecular methodology--developed within the past decade. This volume deals with the new genetic and immunological tools applied to the diagnosis of mycoplasma infections of humans, animals, plants, insects, and all cultures....
Database Annotation in Molecular Biology: Principles and Practice
Database Annotation in Molecular Biology: Principles and Practice
Two factors dominate current molecular biology: the amount of raw data is increasing very rapidly and successful applications in biomedical research require carefully curated and annotated databases.  The quality of the data - especially nucleic acid sequences - is satisfactory; however, annotations depend on features inferred from the data...
Biophysical Techniques in Photosynthesis (Advances in Photosynthesis and Respiration)
Biophysical Techniques in Photosynthesis (Advances in Photosynthesis and Respiration)
Progress in photosynthesis research is strongly dependent on instrumentation. It is therefore not surprising that the impressive advances that have been made in recent decades are paralleled by equally impressive advances in sensitivity and sophistication of physical equipment and methods. This trend started already shortly after...
The Handbook of Financial Modeling: A Practical Approach to Creating and Implementing Valuation Projection Models
The Handbook of Financial Modeling: A Practical Approach to Creating and Implementing Valuation Projection Models

The ability to create and understand financial models that assess the valuation of a company, the projects it undertakes, and its future earnings/profit projections is one of the most valued skills in corporate finance. However, while many business professionals are familiar with financial statements and accounting reports, few are truly...

New Software Engineering Paradigm Based on Complexity Science: An Introduction to NSE
New Software Engineering Paradigm Based on Complexity Science: An Introduction to NSE

This book describes a complete revolution in software engineering based on complexity science through the establishment of NSE – Nonlinear Software Engineering paradigm which complies with the essential principles of complexity science, including the Nonlinearity principle, the Holism principle, the Complexity Arises From Simple Rules...

Handbook of Modern Sensors: Physics, Designs, and Applications
Handbook of Modern Sensors: Physics, Designs, and Applications
Seven years have passed since the publication of the previous edition of this book. During that time, sensor technologies have made a remarkable leap forward. The sensitivity of the sensors became higher, the dimensions became smaller, the selectivity became better, and the prices became lower. What have not changed are the...
Signal Processing, Perceptual Coding and Watermarking of Digital Audio: Advanced Technologies and Models (Premier Reference Source)
Signal Processing, Perceptual Coding and Watermarking of Digital Audio: Advanced Technologies and Models (Premier Reference Source)
The availability of increased computational power and the proliferation of the Internet have facilitated the production and distribution of unauthorized copies of multimedia information. As a result, the problem of copyright protection has attracted the interest of the worldwide scientific and business communities. The most...
Passive, Active, and Digital Filters (The Circuits and Filters Handbook)
Passive, Active, and Digital Filters (The Circuits and Filters Handbook)

Culled from the pages of CRC's highly successful, best-selling The Circuits and Filters Handbook, Second Edition, Passive, Active, and Digital Filters presents a sharply focused, comprehensive review of the fundamental theory behind professional applications of these complex filters. It supplies a concise, convenient reference to the key...

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