How much more effective would companies be if all the content they created for the Web reached its specific target audience? In this book, three pioneering IBM content and search experts show how to get closer to this goal than ever before. Readers will discover how to write highly relevant content containing the keywords and long-tail...

“Finally! A book that lays out a thorough yet workable path to collaborative innovation! With a highly readable style and using great examples, Frederich and Andrews describe the process by which IBM makes collaborative innovation work from a process, company, and customer standpoint. By following the guidelines...

Hybrids offer the flexibility of interchangeable lenses and a large sensor in a smaller body. The Olympus E-PL1 lightens your load without sacrificing shooting power and this fun and friendly guide helps you better understand your camera's...

Silverlight makes it much easier to build web applications with highly usable, interactive, and exciting user interfaces. However, with so many new options open to designers and developers, making the best use of the tools available is not always so easy. It's ease of use and rapid development process has left one area completely...

This book addresses issues related to managing data across a distributed database system. It is unique because it covers traditional database theory and current research, explaining the difficulties in providing a unified user interface and global data dictionary. The book gives implementers guidance on hiding discrepancies across systems and...

Visual QuickStart Guides, designed in an attractive tutorial and reference format, are the quickest, easiest, and most thorough way to learn applications, tasks, and technologies. The Visual QuickStart Guides are the smart choice—they guide the learner with a friendly and supportive approach. The visual presentation (with copious...

Title is backed and promoted by WordPerfect Universe (most popular WP site), and wpwriter.com (one of the top 3 WP web...

Why pay a professional web developer? If you can use a word processor, you can do it yourself! This package contains all the software, templates, and simple...