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The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand
Your guide to becoming an explanation specialist.


You've done the hard work. Your product or service works beautifully - but something is missing.  People just don't see the big idea - and it's keeping you from being successful. Your idea has an explanation...
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)
Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech)

“Blanchard is demanding. He won’t allow you to flip through this book, nod your head, and leave. If you’re in, you’re going to have to invest to get your rewards.”

--Chris Brogan, president of Human Business Works

...

The Marketing Plan: How to Prepare and Implement It
The Marketing Plan: How to Prepare and Implement It

Even if you've created marketing plans before it doesn't matter. The rules have changed. With the advent of Web 2.0 business strategies like Search Engine Optimization, Social Networking, Pay-Per-Click, and dozens more, it may seem like you need to start from scratch. But with the brand new and completely updated fourth edition of...

Digital Music: Computers That Make Music (Digital World)
Digital Music: Computers That Make Music (Digital World)

Today there are talking toasters, cars that start themselves using voice recognition, and telephones that use voice commands. But those are not the only examples of digital sound. The ubiquitous earbuds and tiny MP3 players show how common it is to listen to digital music. Digital Music: Computers That Make Music examines digital sound's...

Cloud Charts: Trading Success with the Ichimoku Technique
Cloud Charts: Trading Success with the Ichimoku Technique
This book represents a stage in a long journey to master the behaviour of financial markets. There are a lot of people who have impacted me along the way. This started out, for me, as a teenager when I was almost obsessed with probabilities and outcomes of all things financial. As a student in the early 1980s I would study the share...
iPhone Application Development For Dummies
iPhone Application Development For Dummies

Start building iPhone apps today with this friendly guide, now in full color!

Whether you're a beginning programmer who wants to build your first app or a professional developer looking to leverage the marketing power of the iPhone SDK, this book will help. It walks you through the basics for building a variety of iOS...

Adobe Photoshop CS6 Essentials
Adobe Photoshop CS6 Essentials

The perfect primer for learning Adobe Photoshop, whether you're new to it or updating your skills

Create logos, edit images, and design without fear in Adobe Photoshop, once you learn the essentials. This clear, task-based book covers them all, from navigating the user interface to how to identify design elements, paint...

Change Your Life in Seven Days: The World's Leading Hypnotist Shows You How
Change Your Life in Seven Days: The World's Leading Hypnotist Shows You How

Most people can think of a time when their lives changed in just a few moments. Over the next seven days, you will experience dozens of those moments, and the resulting changes in your life will positively affect your happiness, success, and well-being for years to come.

Paul McKenna has helped millions of people to quit
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Learn Java for Android Development
Learn Java for Android Development

Android development is hot, and many programmers are interested in joining the fun. However, because this technology is based on Java, you should first obtain a solid grasp of the Java language and its foundational APIs to improve your chances of succeeding as an Android app developer. After all, you will be busy learning the architecture of...

Learn C on the Mac: For OS X and iOS
Learn C on the Mac: For OS X and iOS
Welcome! Chances are that you are reading this because you love the Mac. And not only do you love the Mac, but you also love the idea of learning how to design and develop your very own Mac programs.

You’ve definitely come to the right place.

This book assumes that you know how to use your Mac.
...
Determining Project Requirements (ESI International Project Mgmt)
Determining Project Requirements (ESI International Project Mgmt)

Organizations waste millions of dollars every year on failed projects. Failure is practically guaranteed by poor or incomplete requirements that do not properly define projects in their initial stages.  Business analysis is the critical process ensuring projects start on the path toward success. To accurately determine project...

Cybersecurity: Managing Systems, Conducting Testing, and Investigating Intrusions
Cybersecurity: Managing Systems, Conducting Testing, and Investigating Intrusions

A must-have, hands-on guide for working in the cybersecurity profession

Cybersecurity involves preventative methods to protect information from attacks. It requires a thorough understanding of potential threats, such as viruses and other malicious code, as well as system vulnerability and security architecture. This...

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