You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at...
Bulletproof your organization against data breach, identity theft, and corporate espionage
In this updated and revised edition of Privacy Means Profit, John Sileo demonstrates how to keep data theft from destroying your bottom line, both personally and professionally. In addition to sharing his gripping tale of losing...
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor even is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary...
I have always thought of myself as something of an outsider and troublemaker, so it is with some humility that I prepare the sixth edition of this book, 24 years after the first edition appeared. Then, as now, the book had an unusual perspective: that many papers in the medical literature contained avoidable errors. At the time,...
"Follow trends and make money, or don't follow trends and don't make money. Robert Robbins wants investors to follow trends. His effort is to be saluted." —Michael W. Covel, bestselling author of Trend Following, The Complete Turtle Trader,and Trend Commandments
Information is the most valuable resource in the 21st century. Whether for a
consumer looking for a restaurant in San Francisco, a small business woman checking
textile prices in Bangalore, or a financial services executive in London studying
stock market trends, information at the moment of decision is key in providing the...
Quarter examines business owners who use their firms as laboratories for social innovation. After providing an introduction to this phenomenon in an historical perspective and discussing the 19th-century British industrialist Robert Owen, he provides ll case studies of contemporary innovators from six countries-the UK, US, the Netherlands,...
I became interested in investing in biotech in the late 80s while I was a
Ph.D. candidate in the Biochemistry Department at the University of
California, Riverside, in an adjunct molecular endocrinology laboratory of
UCLA School of Medicine. After I finished the doctoral degree, I moved to
New York in 1993 and worked at the...
Learning Made Simple books give you skills without frills. They are matched to the main qualifications and written by experienced teachers and authors to make often tricky subjects simple to learn. Every book is designed carefully to provide bite-sized lessons matched to readers' needs.
All the information you need to pass the CPA exam on your own
Updated annually with the latest AICPA content guidelines, Wiley CPAexcel Exam Review 2015 Focus Notes provides a review of all the basic skills and concepts tested on the CPA exam and teaches important strategies to take the exam faster and more...
Can drinking coffee help people live longer? What makes a stock’s price go up? Why did you get the flu? Causal questions like these arise on a regular basis, but most people likely have not thought deeply about how to answer them.
This book helps you think about causality in a structured way: What is a cause, what...
