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The Compatibility Gene: How Our Bodies Fight Disease, Attract Others, and Define Our Selves
The Compatibility Gene: How Our Bodies Fight Disease, Attract Others, and Define Our Selves

This is the story of a few human genes and how we discovered what these genes do. We each have around 25,000 genes, but the genes in this story are those that vary the most from person to person. These genes--called compatibility genes--are, in effect, a molecular signature that distinguishes each of us as individuals. Davis tells the...

Software Architectures and Tools for Computer Aided Process Engineering, Volume 11
Software Architectures and Tools for Computer Aided Process Engineering, Volume 11
The idea of editing a book on modern software architectures and tools for CAPE (Computer Aided Process Engineering) came about when the editors of this volume realized that existing titles relating to CAPE did not include references to the design and development of CAPE software.

Scientific software is needed to solve CAPE related
...
Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence
Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence

Designed to redefine successful change management in corporate America, Big Change at Best Buy offers hard-won lessons and the tools every executive and manager needs—in every business and every industry—to turn management practices and culture focused on rapid growth into the type of disciplined, customer-centered operation...

Beginning Facebook Game Apps Development (Beginning Apress)
Beginning Facebook Game Apps Development (Beginning Apress)
Facebook has emerged over the last several years as the dominant social space. Their astronomical growth has made it the platform for social interaction on the web. Although there have been some hiccups along the way with privacy concerns, Facebook continues to grow and provide a space for users worldwide to interact with one...
Pro SQL Server 2012 Practices
Pro SQL Server 2012 Practices

Pro SQL Server 2012 Practices is an anthology of high-end wisdom from a group of accomplished database administrators who are quietly but relentlessly pushing the performance and feature envelope of Microsoft SQL Server 2012. With an emphasis upon performance—but also branching into release...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
HTML, XHTML & CSS All-In-One For Dummies
HTML, XHTML & CSS All-In-One For Dummies

I love the Internet, and if you picked up this book, you probably do, too. The Internet is dynamic, chaotic, exciting, interesting, and useful, all at the same time. The Web is pretty fun from a user’s point of view, but that’s only part of the story. Perhaps the best part of the Internet is how participatory it is. You can build...

Becoming a Values-Based Leader
Becoming a Values-Based Leader

What is Values-Based Leadership? How does one become a Values-Based Leader? Why Value-Based Leadership? Certainly these are critical questions. It is now widely recognized that effective leaders, from Martin Luther King through political leaders and corporate executives, have a foundation of values that guide their decision-making, and...

Governance as Leadership: Reframing the Work of Nonprofit Boards
Governance as Leadership: Reframing the Work of Nonprofit Boards
Turn back the clock to 1986. One of the authors had an audience with a then education editor of the New York Times as part of a larger effort to kindle media interest in a study this researcher had just launched on college boards of trustees. Less than five minutes into the presentation, the editor interrupted to proclaim,“Governance is a...
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling
Flash Cinematic Techniques: Enhancing Animated Shorts and Interactive Storytelling

Apply universally accepted cinematic techniques to your Flash projects to improve the storytelling quotient in your entertainment, advertising (branding), and educational media. A defined focus on the concepts and techniques for production from story reels to the final project delivers valuable insights, time-saving practical tips, and...

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire
Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter &...

Encyclopedia of Civil War Shipwrecks
Encyclopedia of Civil War Shipwrecks
On the evening of February 2, 1864, Confederate Commander John Taylor Wood led 250 sailors in two launches and twelve boats to capture the USS Underwriter, a side-wheel steam gunboat anchored on the Neuse River near New Bern, North Carolina. During the ensuing fifteen-minute battle, nine Union crewmen lost their lives, twenty were wounded,...
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