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Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)
Animation Writing and Development, : From Script Development to Pitch (Focal Press Visual Effects and Animation)
"The real value of this tome lies in its concise technical approach, offering newcomers various route-maps through the storytelling maze." - Imagine magazine

Become a successful Animation Writer!

The art. The craft. The business. Animation Writing and Development takes students and
...
SiGe and Si Strained-Layer Epitaxy for Silicon Heterostructure Devices
SiGe and Si Strained-Layer Epitaxy for Silicon Heterostructure Devices
What seems routine today was not always so. The field of Si-based heterostructures rests solidly on the shoulders of materials scientists and crystal growers, those purveyors of the semiconductor “black arts” associated with the deposition of pristine films of nanoscale dimensionality onto enormous Si wafers with near infinite...
Schrodinger's Rabbits: The Many Worlds of Quantum
Schrodinger's Rabbits: The Many Worlds of Quantum
"Usually quantum fuzziness appears only in ultratiny arenas, on a scale smaller than a golf ball to the degree that the golf ball is smaller than Texas. But nowadays, in labs around the world, scientists are plotting to release quantum weirdness from its subatomic prison. Before too long, quantum news won't be just for the science section...
Hip: The History (P.S.)
Hip: The History (P.S.)

Hip: The History is the story of how American pop culture has evolved throughout the twentieth century to its current position as world cultural touchstone. How did hip become such an obsession? From sex and music to fashion and commerce, John Leland tracks the arc of ideas as they move from subterranean Bohemia to Madison Avenue and...

Mastering LOB Development for Silverlight 5: A Case Study in Action
Mastering LOB Development for Silverlight 5: A Case Study in Action
Line of Business applications. Think about this term for a moment—Line of Business. Yes, Business. Business means change. Changes are happening faster than we usually think it is possible. How can we deal with it? With the right set of knowledge and tools, of course!

Business, nowadays, is more demanding
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The Compatibility Gene: How Our Bodies Fight Disease, Attract Others, and Define Our Selves
The Compatibility Gene: How Our Bodies Fight Disease, Attract Others, and Define Our Selves

This is the story of a few human genes and how we discovered what these genes do. We each have around 25,000 genes, but the genes in this story are those that vary the most from person to person. These genes--called compatibility genes--are, in effect, a molecular signature that distinguishes each of us as individuals. Davis tells the...

Software Architectures and Tools for Computer Aided Process Engineering, Volume 11
Software Architectures and Tools for Computer Aided Process Engineering, Volume 11
The idea of editing a book on modern software architectures and tools for CAPE (Computer Aided Process Engineering) came about when the editors of this volume realized that existing titles relating to CAPE did not include references to the design and development of CAPE software.

Scientific software is needed to solve CAPE related
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Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence
Big Change at Best Buy: Working Through Hypergrowth to Sustained Excellence

Designed to redefine successful change management in corporate America, Big Change at Best Buy offers hard-won lessons and the tools every executive and manager needs—in every business and every industry—to turn management practices and culture focused on rapid growth into the type of disciplined, customer-centered operation...

Beginning Facebook Game Apps Development (Beginning Apress)
Beginning Facebook Game Apps Development (Beginning Apress)
Facebook has emerged over the last several years as the dominant social space. Their astronomical growth has made it the platform for social interaction on the web. Although there have been some hiccups along the way with privacy concerns, Facebook continues to grow and provide a space for users worldwide to interact with one...
Pro SQL Server 2012 Practices
Pro SQL Server 2012 Practices

Pro SQL Server 2012 Practices is an anthology of high-end wisdom from a group of accomplished database administrators who are quietly but relentlessly pushing the performance and feature envelope of Microsoft SQL Server 2012. With an emphasis upon performance—but also branching into release...

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for...
HTML, XHTML & CSS All-In-One For Dummies
HTML, XHTML & CSS All-In-One For Dummies

I love the Internet, and if you picked up this book, you probably do, too. The Internet is dynamic, chaotic, exciting, interesting, and useful, all at the same time. The Web is pretty fun from a user’s point of view, but that’s only part of the story. Perhaps the best part of the Internet is how participatory it is. You can build...

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