Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT...

In this book, the authors describe the fundamental concepts and practical aspects of wireless sensor networks. The book provides a comprehensive view to this rapidly evolving field, including its many novel applications, ranging from protecting civil infrastructure to pervasive health monitoring. Using detailed examples and illustrations,...

Better Green Business brings together practical insights and start-to-finish strategies for moving any enterprise to a higher level of environmental stewardship. Drawing on his extensive experience from working across industries and functional boundaries, Dr. Eric G. Olson shows how to systematically...

The developed economy is shifting from being manufacturing based to services based. Different from the traditional manufacturing business, the services business is more complicated and dynamic, and end-user driven rather than product driven. To stay competitive, an enterprise thus has to rethink its business strategies and revamp its...

Quarter examines business owners who use their firms as laboratories for social innovation. After providing an introduction to this phenomenon in an historical perspective and discussing the 19th-century British industrialist Robert Owen, he provides ll case studies of contemporary innovators from six countries-the UK, US, the Netherlands,...

Tax Insight: For Tax Year 2012 will teach you to take control of life’s biggest expense―taxes. In your lifetime, you will spend more money on taxes than on anything else. Despite that fact, you likely know the current prices of movies and milk but don’t know what your marginal tax rate is. You know where to get the...

The goal of marketing is simple: attract customers who will purchase your product. Getting there, though, isn't so easy. Real marketing success involves a strong foundation in everything from planning, advertising, and publicity to Internet strategies, database management, and more. Enter Marketing DeMystified. Addressing every...

Dementia: Alzheimer's and other Dementias at your fingertips is a practical guide giving comprehensive, medically accurate information on Alzheimer's disease and other forms of dementia in an easy to understand format. This new fully revised and updated edition outlines the different care options that are available and suggests a...

The Linux kernel is one of the most interesting yet least understood open-source projects. It is also a basis for developing new kernel code. That is why Sams is excited to bring you the latest Linux kernel development information from a Novell insider in the second edition of Linux Kernel...