Data Science and Machine Learning are in high demand, as customers are increasingly looking for ways to glean insights from all their data. More customers now realize that Business Intelligence is not enough as the volume, speed and complexity of data now defy traditional analytics tools. While Business Intelligence addresses descriptive and...

Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this...

An updated guide to the essential discipline of financial statement analysis In Financial Statement Analysis, Fourth Edition, leading investment authority Martin Fridson returns with Fernando Alvarez to provide the analytical framework you need to scrutinize financial statements, whether you're evaluating a company's stock price or...

Beginning Backbone.js is your step-by-step guide to learning and using the Backbone.js library in your web projects. Backbone.js is one of the most popular JavaScript libraries among web developers, used to create modular, single-page web apps. This book takes you from downloading Backbone.js and its dependencies all the way to using...

• Get acquainted with the lighting and rendering concepts of the Blender Cycles...

• Quickly understand how to use Pig to design end-to-end Big Data systems
• Implement a hands-on programming approach using design patterns to solve commonly occurring enterprise Big Data...

• Provides a concise introduction to all the concepts needed to get started with...

Dart for Absolute Beginners enables individuals with no background in programming to create their own web apps while learning the fundamentals of software development in a cutting edge language. Easily digested chapters, while comprehensive enough to explore the whole domain, are aimed at both hobbyists and professionals alike. The...

The Life of William Shakespeare is a fascinating and wide-ranging exploration of Shakespeare's life and works focusing on oftern neglected literary and historical contexts: what Shakespeare read, who he worked with as an author and an actor, and how these various collaborations may have affected his writing. Written by an eminent...

Pro JavaScript Development is a practical guide for front-end web developers who are experienced at building web pages with HTML, CSS, and JavaScript, and now wish to advance their JavaScript skills to a higher level. You will learn how to build large, well-structured, high quality, mobile-optimized web sites and apps, using the...

• Install and configure Citrix Provisioning Services quickly and...