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The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed
The Business of iPhone and iPad App Development: Making and Marketing Apps that Succeed

The phenomenal success of the iPhone, iPad and the iPod touch has ushered in a “gold rush” for developers, but with well over 300,000 apps in the highly competitive App Store, it has become increasingly difficult for new apps to stand out in the crowd. Achieving consumer awareness and sales longevity for your iOS app requires a...

CompTIA A+ Cert Guide (220-701 and 220-702) (2nd Edition)
CompTIA A+ Cert Guide (220-701 and 220-702) (2nd Edition)

Includes Coverage of Windows 7

 

Start-to-finish A+ preparation from the world’s #1 PC hardware expert, Scott Mueller!

  • Master every topic on both new 2011 A+ exams.
  • Assess your knowledge and focus your learning.
  • ...
MOS 2010 Study Guide for Microsoft Word, Excel, PowerPoint, and Outlook
MOS 2010 Study Guide for Microsoft Word, Excel, PowerPoint, and Outlook

Desktop computing proficiency is increasingly important in today’s business world. As a result, when screening, hiring, and training employees, employers can feel reassured by relying on the objectivity and consistency of technology certification to ensure the competence of their workforce. As an employee or job seeker, you can...

Software Engineering Reviews and Audits
Software Engineering Reviews and Audits

I have worked in systems engineering, software development, software configuration management, software testing, and software quality assurance organizations for more than 30 years. My experience in these selected fields has been somewhat different from that of most people. I always wanted to experience the software disciplines required in...

Professional Scrum with Team Foundation Server 2010
Professional Scrum with Team Foundation Server 2010

LET ’ S FACE IT: Shipping great software is diffi cult. Is it rewarding? Yes. Is it profi table? Yes. Does it mix art and engineering? Yes. Is it easy? No.

Yet some companies and organizations do ship great software. They deliver products that their customers love. They do it on time and on budget. They deliver solutions...

Successful Project Management: Applying Best Practices and Real-World Techniques with Microsoft Project
Successful Project Management: Applying Best Practices and Real-World Techniques with Microsoft Project

Projec t manageme nt has been around for centuries. After all, how do you think the Pyramids were built? Organizations have come to recognize that a lot of the work they do is project-oriented. And when they realize that good project management can save both time and money, that’s about the time that people like you receive the...

Professional Test Driven Development with C#: Developing Real World Applications with TDD
Professional Test Driven Development with C#: Developing Real World Applications with TDD

AS A CONSULTANT, I WORK WITH MANY DEVELOPERS. At each client I get to meet a new team and see how they develop software. I ’ ve seen great teams, and I ’ ve seen teams that are so broken they have never had a successful project. Over the years I ’ ve noticed that different teams along this success continuum have different...

Microsoft Dynamics CRM 2011 Administration Bible
Microsoft Dynamics CRM 2011 Administration Bible

Welcome to the world of CRM! This chapter introduces you to the concepts of customer relationship management (CRM) without getting into many of the specifics about Dynamics CRM. If you are a long-time Dynamics CRM administrator, then you can focus on the XRM section of this chapter. If you have administered or used other CRM...

Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques
Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques

Digital Design for Print and Web: An Introduction to Theory, Principles, and Techniques was written to help people succeed with digital design. It is a learning product that incorporates both video lessons and an in-depth textbook written from two perspectives—that of a student, and that of a teacher.

First I put myself in...

Search Engine Optimization All-in-One For Dummies
Search Engine Optimization All-in-One For Dummies

Since the late 1990s, Internet marketing has taken off as a dynamic marketing channel because of its accuracy and ease of tracking. The Internet has come a long way in a short time: As it grew, finding the sites you were looking for with a directory became impossible. Search engines appeared as the way forward, offering a way to have...

API Design for C++
API Design for C++

Writing large applications in C++ is a complex and tricky business. However, designing reusable C++ interfaces that are robust, stable, easy to use, and durable is even more difficult. The best way to succeed in this endeavor is to adhere to the tenets of good Application Programming Interface (API) design.

An API presents a...

Siegenthaler's Differential Diagnosis in Internal Medicine
Siegenthaler's Differential Diagnosis in Internal Medicine

The present book, Differential Diagnosis in Internal Medicine, first appeared as a German edition in 1952 and since then has been translated into 10 other languages. Over the past 50 years 19 German editions have been published, and now the 19th edition of the work, which has become the classic differential diagnosis textbook, is...

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