Social media can be an incredibly powerful marketing tool that brings a company or organization huge rewards. But for beginners in this new world, the potential risks are also high. Consumers are particularly passionate in the online world; the most active social networkers are poised to be your brand's gushing fans—or your most...

The Unity Game Engine has been shaking things up. The engine is only a little over five years old now and in 2010 they have earned Develop Magazine's Grand Prix Award and surpassed 170,000 developers. The user base of consuming Unity products has grown dynamically as well. There are over 30 million total Unity Web Player...

Although professionals have always acknowledged the value of networking, today’s economic climate makes developing a solid network even more critical. LinkedIn, the leading social networking site for professionals, is the ideal tool for maximizing the potential of an online network. LinkedIn currently has more than 65 million...

ASEA brings together researchers from academia and industry...

In contemporary globally competitive markets, the development of new products is considered a critical success factor for organizations. Significant efforts have been invested in the development of methods and tools for improving the management of design processes, being a key element in development processes, especially those related...

Bioinformatics is an emerging field in which statistical and computational techniques are used extensively to analyze and interpret biological data obtained from high-throughput genomic technologies. Genomic technologies allow us to monitor thousands of biological processes going on inside living organisms in one snapshot, and are...

As a result of the multi-faceted...

Two experienced HR communications consultants show how to dramatically improve the effectiveness of every HR message. HR professionals know their programs are pivotal to organizational success, but they also know how difficult it is to communicate those programs effectively. Hampered by legal restrictions, highly complex...

We are excited to publish the third edition of Ethics in Information Technology. This new edition builds on the success of the previous editions and meets the need for a resource that helps readers understand many of the legal, ethical, and societal issues associated with IT. We have responded to the feedback from our first and second...

I am are very happy to have taken part in the 12th Financial Cryptography and Data Security Conference (FC 2008). Due to the recent growth in the number of security and cryptography venues, the competition for high-quality submissions has been on the rise. Despite that, the continued success of FC is attested by the research...

Scientists in the throes of research use an extensive data bank to access structural information on proteins and nucleic acids. Meanwhile, geneticists use a highly specialized form of software to analyze the hybridization pattern of DNA chips. The past decade has been tremendously successful for biotechnology and pharmaceutical...