Relationship Marketing comprehensively examines relationships in marketing and how these influence modern marketing strategy and practice, by critically reviewing and analysing what has been described as 'marketing's new paradigm'. Established as the key text in the area, the fourth edition continues to offer an accessible and...

Recognizing the unique needs of the technology startup, Duening focuses on intellectual property development, funding, and marketing/selling more than other texts in this market. Extensive use of technology examples, case studies, and assignments keeps the book relevant and motivating for engineering students. A full supplements package,...

The third, partly revised and enlarged edition of this introductory reference summarizes the terms and definitions, most important phenomena, and regulations occurring in the physics, chemistry, technology, and application of nanostructures. A representative collection of fundamental terms and definitions from quantum physics and chemistry,...

SAP is the leading vendor of enterprise resource planning (ERP) systems in the world. (The name SAP is an acronym for the German "Systemanalyse und Programmentwicklung", which roughly translates to "Systems, Applications, and Products in Data Processing".) Developed and marketed by SAP-AG, a Germany company that was...

Continuing in the tradition of the acclaimed first edition, Pharmacodynamic Basis of Herbal Medicine, Second Edition examines in extensive detail the physiologic effects of complimentary and alternative therapies, foods, supplements, vitamins, and traditional herbal remedies. The author considers the site, mode, and mechanism of action...

In the market-leading CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Soo T. Tan provides an accurate, accessible presentation of calculus combined with just the right balance of applications, pedagogy, and technology to help students succeed in the course. The new Seventh Edition includes highly interesting current applications and...

With Microsoft's release of Windows Server 2008 and a new generation of certification exams, IT administrators have more reason than ever to certify their expertise in the world's leading server software. Inside, find the full coverage you need to prepare for Exam 70-640: Windows Server 2008 Active Directory, Configuring, one of three...

Well known for accuracy, Soo Tan's APPLIED CALCULUS FOR THE MANAGERIAL, LIFE, AND SOCIAL SCIENCES, Eighth Edition balances applications, pedagogy, and technology to provide students the context they need to stay motivated in the course and interested in the material. Accessible for majors and non-majors alike, the text uses an intuitive...