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The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions
The 7 Triggers to Yes: The New Science Behind Influencing People's Decisions

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people...

The Talent Code: Greatness Isn't Born. It's Grown. Here's How.
The Talent Code: Greatness Isn't Born. It's Grown. Here's How.

What is the secret of talent? How do we unlock it? In this groundbreaking work, journalist and New York Times bestselling author Daniel Coyle provides parents, teachers, coaches, businesspeople—and everyone else—with tools they can use to maximize potential in themselves and others.

Whether you’re coaching
...

The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential
The Mind Map Book: How to Use Radiant Thinking to Maximize Your Brain's Untapped Potential

An authority on learning techniques and the brain offers a groundbreaking, fully illustrated program for tapping and freeing the mind's hidden powers, showing ways to improve memory, concentration, and creativity. National ad/promo.

...
Learning Unix for OS X Mountain Lion: Using Unix and Linux Tools at the Command Line
Learning Unix for OS X Mountain Lion: Using Unix and Linux Tools at the Command Line
It’s been a long time since we went through the dramatic transition from Mac OS 9 to the more complicated and graphically rich world of OS X. Many of you reading this have never known a Mac interface that wasn’t actually OS X (pronounce that “oh-ess ten” to sound cool). The biggest change...
Seven Databases in Seven Weeks: A Guide to Modern Databases and the NoSQL Movement
Seven Databases in Seven Weeks: A Guide to Modern Databases and the NoSQL Movement
It has been said that data is the new oil. If this is so, then databases are the fields, the refineries, the drills, and the pumps. Data is stored in databases, and if you’re interested in tapping into it, then coming to grips with the modern equipment is a great start.

Databases are
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Programming Android: Java Programming for the New Generation of Mobile Devices
Programming Android: Java Programming for the New Generation of Mobile Devices
The purpose of this book is to enable you to create well-engineered Android applications that go beyond the scope of small example applications.

This book is for people coming to Android programming from a variety of backgrounds. If you have been programming iPhone or Mac OS applications in
...
PayPal APIs: Up and Running
PayPal APIs: Up and Running
There has never been a better time to have a keen interest in commerce. The Web has truly accelerated globalization and connected us all through a common network. Information can now be shared at mind-boggling rates, and entrepreneurs everywhere can truly reach a global audience if they’re clever (and...
Maintainable JavaScript
Maintainable JavaScript
The professionalization of web development has been a difficult journey because of our disparate beginnings. Even those who end up at large companies such as Yahoo! inevitably began on their own, hacking around. Perhaps you were even “the web guy” at a small company and could do pretty much whatever you...
Programming Android
Programming Android

The purpose of this book is to enable you to create well-engineered Android applications that go beyond the scope of small example applications.

This book is for people coming to Android programming from a variety of backgrounds. If you have been programming iPhone or Mac OS applications in Objective-C, you will...

Natural User Interfaces in .NET
Natural User Interfaces in .NET

Whether it's tapping, flicking, pinching, or stretching, the vocabulary and gestures of user interfaces have changed a lot in the past year. Multitouch surfaces are now common across almost all platforms and device types. The new Windows Touch API, along with innovations from the Surface project, make it easier than ever to build...

Testing Complex and Embedded Systems
Testing Complex and Embedded Systems

Many enterprises regard system-level testing as the final piece of the development effort, rather than as a tool that should be integrated throughout the development process. As a consequence, test teams often execute critical test plans just before product launch, resulting in much of the corrective work being performed in a rush and at the...

Advanced BlackBerry 6 Development
Advanced BlackBerry 6 Development

Carrying a BlackBerry used to speak volumes about a person. When you saw someone tapping at that wide keyboard with both thumbs, you could safely assume that the owner was a businessperson, and that the person’s time was so valuable that he or she couldn’t afford to be out of touch from the office for even a moment. Today, you can...

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