Pay-per-click advertising-the "sponsored results" on search engine results pages-is increasingly being used to drive traffic to websites. Marketing and advertising professionals looking for a hands-on, task-based guide to every stage of creating and managing...

VMware's vSphere 4 is the latest offering from this leading virtualization software provider. With today's emphasis on going green and cutting costs, virtualization of IT infrastructures is a hot topic. What better way to show the...

FPGAs (Field-Programmable Gate Arrays) can be found in applications such as smart phones, mp3 players, medical imaging devices, and for aerospace and defense technology. FPGAs consist of logic blocks and programmable interconnects. This allows an engineer to start with a blank slate and program the FPGA for a specific task, for instance,...

Parallel programming has been revolutionised in .NET 4 providing, for the first time, a standardised and simplified method for creating robust, scalable and reliable multi-threaded applications. The Parallel Programming features of .NET 4 allow the programmer to create applications that harness the power of multi-core and multi-processor...

This best-selling textbook, written by award-winning educator and past president of the APA, Diane Halpern, applies theory and research from the learning sciences to teach students the thinking skills they need to succeed in today's world. This new edition retains features from earlier editions that have helped its readers become better...

Providing a thorough theoretical understanding of lossy compression techniques for image, video, speech, and audio compression, this book also covers the key features of each system, as well as practical applications, implementation issues, and design trade-offs. It presents comparisons of multimedia standards in terms of achieving known...

The presidency of Ronald Reagan has become a Rorschach Test for politicians and citizens alike. Conservatives see the Reagan era as the high-water mark for their movement, in much the same way that many progressives view FDR's presidency as the pinnacle of liberalism. Liberals maintain that the rosy Reagan legacy is based largely on myth, and...

In Fallacies and Judgments of Reasonableness, Frans H. van Eemeren, Bart Garssen and Bert Meuffels report on their systematic empirical research of the conventional validity of the pragma-dialectical discussion rules. The experimental studies they carried out during more than ten years start from the pragma-dialectical theory of...

I believe in the W3C’s principle of One Web—that services and information on the web should be thematically consistent and accessible to all kinds of devices, without regard to differences in presentation capabilities. Informally, the One Web principle means that if I write my grocery list online at home in Firefox, I should be...