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C++/CLI: The Visual C++ Language for .NET
C++/CLI: The Visual C++ Language for .NET
C++/CLI: The Visual C++ Language for .NET introduces Microsoft's new extensions to the C++ syntax that allow you to target the common language runtimethe key to the heart of the .NET 3.0 platform. In 12 no-fluff chapters, Microsoft insider Gordon Hogenson takes you into the core of the C++/CLI language and explains both how the language...
Programming Logic and Design, Comprehensive, Fourth Edition
Programming Logic and Design, Comprehensive, Fourth Edition
Programming Logic and Design, Comprehensive, Fourth Edition provides the beginning programmer with a guide to developing structured program logic. This textbook assumes no programming language experience. The writing is nontechnical and emphasizes good programming practices. The examples are business examples; they do not assume...
Financial Accounting in an Economic Context
Financial Accounting in an Economic Context
Financial Accounting in an Economic Context is a trendsetting textbook in the area of introductory financial reporting and analysis. Since the publication of the first edition in 1989, this text has become an important part of the curriculum at a large and impressive group of forward-thinking schools. The eighth edition continues...
Marketing Strategy
Marketing Strategy

Thoroughly revised and updated, MARKETING STRATEGY, 5e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and--for the first time--photographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and...

Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas
Breakthrough!: A 7-Step System for Developing Unexpected and Profitable Ideas

Consider some big ideas that have become business and cultural phenomena: how Starbucks transformed a declining coffee market by combining an experience destination with a premium product. Or how the established notion that "dolls are for girls" was shattered by a toy line called G.I. Joe. Most people mistakenly think breakthrough...

Jump Start Node.js
Jump Start Node.js
One of the difficulties I had when trying to learn Node.js was how to get started. The references that I found either dealed with quasi-academic topics such as datagrams and event emitters, or else myopically focused on a topic without regard for the big picture. This book takes you through the complete process of...
Introduction to Probability and Statistics
Introduction to Probability and Statistics
Every time you pick up a newspaper or a magazine, watch TV, or surf the Internet, you encounter statistics. Every time you fill out a questionnaire, register at an online website, or pass your grocery rewards card through an electronic scanner, your personal information becomes part of a database containing your personal...
Hands-On Ethical Hacking and Network Defense
Hands-On Ethical Hacking and Network Defense

It's nearly impossible to pick up a newspaper or read your favorite online news source these days without seeing yet another article about identity theft or credit card numbers being stolen from unprotected databases. Cyber crime and the threat of computer-related attacks are growing daily, and the need for security professionals who...

Business Model You: A One-Page Method For Reinventing Your Career
Business Model You: A One-Page Method For Reinventing Your Career

A one-page tool to reinvent yourself and your career

The global bestseller Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You uses the same powerful one-page tool to teach readers how to draw...

On Course
On Course
On Course is intended for college students of any age who want to create success both in college and in life. Whether you are taking a student success or first-year seminar course, a composition course, or an “inward-looking” course in psychology, self-exploration, or personal growth, On Course is your instruction...
The Confident Student (Available Titles Coursemate)
The Confident Student (Available Titles Coursemate)

Thank you for choosing Th e Confi dent Student, Seventh Edition. Th is book is special for several reasons. It has grown with the times to refl ect pedagogical changes, technological advancements, and students’ needs. Yet Th e Confi dent Student’s core values of individual responsibility and confi dence through accomplishment...

How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking
How PowerPoint Makes You Stupid: The Faulty Causality, Sloppy Logic, Decontextualized Data, and Seductive Showmanship That Have Taken Over Our Thinking
With over 500 million users worldwide, Microsoft’s PowerPoint software has become the ubiquitous tool for nearly all forms of public presentation?in schools, government agencies, the military, and, of course, offices everywhere. In this revealing and powerfully argued book, author Franck Frommer shows us that PowerPoint’s...
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